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person:"Benkenstein, Martin"
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Dienstleistungsmarketing
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Benkenstein, Martin
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Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
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A reward for your voice : the effects of referral rewards on the referrer's attitude toward the recommended service provider
Küster, Madlen
;
Benkenstein, Martin
- In:
Aktuelle Aspekte in der Dienstleistungsforschung : [im …
,
(pp. 201-234)
.
2015
Persistent link: https://www.econbiz.de/10010469024
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