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Search: subject_exact:"Speiseeis"
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Speiseeis
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ECONIS (ZBW)
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1
Local brand entry and incumbent variety response : evidence from the ice cream market
Xiao, Dong
;
Klaiber, H. Allen
- In:
Agricultural and resource economics review : ARER
50
(
2021
)
2
,
pp. 296-314
Persistent link: https://www.econbiz.de/10012615934
Saved in:
2
Häagen-Dazs China : the luxury icing on the cream
Newlands, David
;
Hota, Monali
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 77-88)
.
2017
Persistent link: https://www.econbiz.de/10011537868
Saved in:
3
Creating a measurable social media marketing strategy : increasing the value and ROI of intangibles and tangibles for Hokey Pokey
Kumar, V.
;
Bhaskaran, Vikram
;
Mirchandani, Rohan
;
Shah, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 194-212
Persistent link: https://www.econbiz.de/10009736695
Saved in:
4
Brand loyalty and price promotion strategies : an empirical analysis
Allender, William J.
;
Richards, Timothy J.
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 323-342
Persistent link: https://www.econbiz.de/10009622999
Saved in:
5
York's Best Ice Cream Company : building a regional brand
Woodall, Jefrey R.
;
Azriel, Jay A.
;
Patnode, Gerald
- In:
Journal of research in marketing and entrepreneurship : JRME
12
(
2010
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10008757393
Saved in:
6
Beyond plain vanilla : modeling joint product assortment and pricing decisions
Draganska, Michaela
;
Mazzeo, Michael
;
Seim, Katja
- In:
Quantitative marketing and economics : QME
7
(
2009
)
2
,
pp. 105-146
Persistent link: https://www.econbiz.de/10003885261
Saved in:
7
Unilever in India : building the ice cream business
In:
Case studies on MNCs in India
,
(pp. 163-181)
.
2007
Persistent link: https://www.econbiz.de/10003737798
Saved in:
8
Specyfika rynku lodów w Polsce
Gutkowska, Krystyna
;
Trybus, Joanna
- In:
Wiadomości statystyczne
46
(
2001
)
7
,
pp. 53-60
Persistent link: https://www.econbiz.de/10001605766
Saved in:
9
An ice cream war : bundling, tying, and foreclosure
McDowell, Moore
- In:
European journal of law and economics
3
(
1996
)
3
,
pp. 197-220
Persistent link: https://www.econbiz.de/10001210587
Saved in:
10
Branchen im Blickpunkt: Eiskremindustrie : Kaltes Dessert mit Wachstumschancen
In:
Der langfristige Kredit : Zeitschrift für …
32
(
1981
)
11
,
pp. 349
Persistent link: https://www.econbiz.de/10003501445
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