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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Advertising effects
4
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International journal of advertising : the quarterly review of marketing communications
The American journal of economics and sociology
20
The journal of media economics
12
History of the American cinema
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
NBER working paper series
7
Applied economics letters
5
Journal of cultural economics
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NBER Working Paper
5
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
3
KulturKommerz
3
Marketing letters : a journal of research in marketing
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Reihe: Marketing und Medien
3
Working paper / National Bureau of Economic Research, Inc.
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American economic review
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Applied economics
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Australasian marketing journal
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Edition Merseburger
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Europäische Hochschulschriften / 2
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Filmstudien
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
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Harvard-Business-Manager : das Wissen der Besten
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Information economics and policy : IEP
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Information systems research : ISR
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International journal of advertising : the review of marketing communications
2
Journal of global fashion marketing : JGfM
2
Journal of management information systems : JMIS
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Journal of marketing
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Journal of media business studies
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Marketing intelligence & planning
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Neue Beiträge zur Film- und Fernsehforschung
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New perspectives in South Asian history
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Now media
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ECONIS (ZBW)
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Do violent movies scare away potential visitors?
Yang, Fang
;
VandenBergh, Bruce
;
Lee, Joonghwa
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
Saved in:
2
The effectiveness of movie trailer advertising
Karray, Salma
;
Debernitz, Lidia
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 368-392
Persistent link: https://www.econbiz.de/10011689884
Saved in:
3
Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David
;
Sung, Yongjun
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
Saved in:
4
Product placements in movies and on Broadway : a field study
Wilson, Rick T.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 373-398
Persistent link: https://www.econbiz.de/10009301346
Saved in:
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