Purpose This study analyzes the impact of sports social media on a country regarding three international events connected to the brand Spain. It examines (1) the use and importance of various social media platforms in sports events and (2) identifies the countries generating the most social...

The growing awareness of economic, environmental, and social issues related to tourism highlights the need to identify innovative practices that promote sustainability in tourist destinations. This study investigates mega sporting events and their fundamental role in sustainable tourism; these...

Purpose - The purpose of this study is to compare measurement scales of sports fans' motivations applied to women's football. Design/methodology/approach - A survey research approach was used to collect 574 valid responses from participants in Brazil and the USA. Three prominent scales - Sport...

Motorsports have become a tourism resource for certain territories. Knowledge about the perception of impact and the support residents provide for their celebration contributes to ensuring their long-term success. The academic literature has so far focused on large-scale events, leaving a gap in...