This book investigates the innovative trajectories of sports companies in different cultural and geographical contexts and analyzes how they manage the knowledge obtained from collaboration with end users, suppliers, and their own experiences. In doing so, it presents an empirical analysis with...

This study explores the development process of brand companies through literature analysis and analysis methods integrated with data collection, and analyzes the theoretical structure of the “customer value proposition-key resources-key processes-profit formula” of the business model, in...

Introduction: The art of sport -- My journey into the arena -- Creativity is a team sport -- Never play it safe, play to win -- Game face for greatness -- Dare to be remembered -- Don't chase cool -- Spark a movement -- Close the distance -- Leave a legacy, not just a memory.