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~isPartOf:"European Sport management quarterly : ESMQ"
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Sportmarketing
106
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Professional sports
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Profisport
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Sport
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Consumer behaviour
55
Konsumentenverhalten
55
Sport organization
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106
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Biscaia, Rui
6
Kunkel, Thilo
6
Koenigstorfer, Joerg
4
Su, Yiran
4
Uhrich, Sebastian
4
Woratschek, Herbert
4
Chanavat, Nicolas
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Karg, Adam
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European Sport management quarterly : ESMQ
International journal of sport management and marketing : IJSMM
157
Sport marketing quarterly : preferred journal of the Sport Marketing Association
146
International journal of sports marketing & sponsorship
128
Journal of sport management : the official journal of the North American Society of Sport Management
125
Sport management review
114
Journal of business research : JBR
36
Journal of sports economics
23
Sport, Business and Management : an international journal ; SBM
21
International journal of sport finance
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Sport marketing in a global environment : strategic perspectives
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Journal of strategic marketing
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Routledge international handbooks
9
Sportmanagement : SPM
9
European journal of operational research : EJOR
8
The journal of brand management : an international journal
8
The marketing review
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
European journal of international management : EJIM
6
Journal of marketing management : MM
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
Services marketing quarterly
6
The service industries journal
6
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ECONIS (ZBW)
106
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1
The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David
;
Biscaia, Rui
;
Papadas, Karolos
;
Simkin, Lyndon
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
Saved in:
2
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
3
Professional athlete responses to new product development : a dialectic
Fujak, Hunter
;
Ewing, Michael
;
Newton, Joshua
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1666-1687
Persistent link: https://www.econbiz.de/10014443779
Saved in:
4
A systematic literature review of charity sport event sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
Saved in:
5
An extended source attractiveness model : the advertising effectiveness of distinct athlete endorser attractiveness types and its contextual variation
Frank, Björn
;
Mitsumoto, Shusei
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
4
,
pp. 1091-1114
Persistent link: https://www.econbiz.de/10014320228
Saved in:
6
Sport management and COVID-19 : trends and legacies
Smith, Aaron
;
Skinner, James
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013163183
Saved in:
7
"When we meet, we play football, it reminds me of home" : emotions, institutional work, and sport-for-development and peace
McSweeney, Mitchell
;
Lu, Di
;
Kikulis, Lisa
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
1
,
pp. 8-33
Persistent link: https://www.econbiz.de/10014511975
Saved in:
8
Assessing key performance indicators of corporate social responsibility initiatives in sport
McCullough, Brian P.
;
Trail, Galen T.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 82-103
Persistent link: https://www.econbiz.de/10014282435
Saved in:
9
Effect of ambush marketing on attitude and purchase intention in the social media context : misidentification and identification
Lin, Yi-Hsiu
;
Chen, Chen-Yueh
;
Chou, Ya-Lun
;
Yeh, Chia-Jun
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 207-226
Persistent link: https://www.econbiz.de/10014282744
Saved in:
10
The deployment of professional football clubs' eSports strategies : a dynamic capabilities approach
Lefebvre, Florian
;
Djaballah, Mathieu
;
Chanavat, Nicolas
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014282843
Saved in:
11
Leveraging sport events for sustainable sport participation : how schools contribute to sport development through events
Aizawa, Kurumi
;
Orr, Madeleine
;
Inoue, Yuhei
;
Nagazumi, Jin
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 662-682
Persistent link: https://www.econbiz.de/10014283267
Saved in:
12
Analysis from a gender perspective of the Olympic Games on Twitter
Adá-Lameiras, Alba
;
Rodríguez-Castro, Yolanda
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 683-699
Persistent link: https://www.econbiz.de/10014283278
Saved in:
13
Sport scandal and fan response : the importance of ambi-fans
Sun, Wanting
;
Chien, P. Monica
;
Weeks, Clinton S.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014283294
Saved in:
14
Elite athletes with disabilities marketability and branding strategies : professional agents' perspectives
Hu, Tiao
;
Siegfried, Nina
;
Cho, Minseok
;
Cottingham, Michael
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1643-1665
Persistent link: https://www.econbiz.de/10014443778
Saved in:
15
Do consumers care about human brands? : a case study of using Zaltman Metaphor Elicitation Technique (ZMET) to map two athletes’ engagements in social and political advocacy
Noh, Yeayoung
;
Ahn, Na Young
;
Anderson, Aaron J.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1732-1758
Persistent link: https://www.econbiz.de/10014443782
Saved in:
16
Appraisal and coping with sport identity and associated threats : exploring Chinese fans reactions to "little fresh meat" in NBA advertisements
Wang, Yong
;
Mao, Luke Lunhua
;
Smith, Allison B.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1759-1780
Persistent link: https://www.econbiz.de/10014443783
Saved in:
17
Branding governance in international recurring sports events : the World Rugby "Sevens" Series
Kahiya, Eldrede Tinashe
;
Ashill, Nick
;
Perkinson, Oliver
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1477-1499
Persistent link: https://www.econbiz.de/10014330804
Saved in:
18
Examining the relationships between brand knowledge, brand responses and brand resonance in sports leagues within the scope of consumer-based brand equity
Yağız, Kadir
;
Özer, Leyla
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1567-1586
Persistent link: https://www.econbiz.de/10014330808
Saved in:
19
The digital transformation of value co-creation : a scoping review towards an agenda for sport marketing research
Stegmann, Pascal
;
Nagel, Siegfried
;
Ströbel, Tim
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
4
,
pp. 1221-1248
Persistent link: https://www.econbiz.de/10014320248
Saved in:
20
The (un)level playing field : sport media during COVID-19
Symons, Kasey
;
Breitbarth, Tim
;
Zubcevic-Basic, Nives
; …
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10013163199
Saved in:
21
We are in this together : sport brand involvement and fans' well-being
Su, Yiran
;
Du, James
;
Biscaia, Rui
;
Inoue, Yuhei
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
1
,
pp. 92-119
Persistent link: https://www.econbiz.de/10013163202
Saved in:
22
You'll never want to watch alone : the effect of displaying in-stadium social atmospherics on media consumers' responses to new sport leagues across different types of media
Behrens, Anton
;
Uhrich, Sebastian
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
1
,
pp. 120-138
Persistent link: https://www.econbiz.de/10013163203
Saved in:
23
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
24
"Going the extra mile" in resource integration : evolving a concept of sport sponsorship as an engagement platform
Buser, Markus
;
Woratschek, Herbert
;
Schönberner, Jan
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 548-568
Persistent link: https://www.econbiz.de/10013350479
Saved in:
25
Consumer behaviour toward a new league and teams : television audiences as a measure of market acceptance
Fujak, Hunter
;
Frawley, Stephen
;
Lock, Daniel
;
Adair, Daryl
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
2
,
pp. 161-181
Persistent link: https://www.econbiz.de/10013177971
Saved in:
26
Does relatedness drive the diversification of countries' success in sports?
Knuepling, Louis
;
Brökel, Tom
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10013177972
Saved in:
27
Understanding sport sponsorship decision-making : an exploration of the roles and power bases in the sponsors' buying center
Schönberner, Jan
;
Woratschek, Herbert
;
Buser, Markus
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 293-312
Persistent link: https://www.econbiz.de/10013271110
Saved in:
28
When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Saved in:
29
Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
Saved in:
30
To build my career or build my brand? : exploring the prospects, challenges and opportunities for sportswomen as human brand
Mogaji, Emmanuel
;
Badejo, Foluké Abigail
;
Charles, Simone
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 379-397
Persistent link: https://www.econbiz.de/10013271114
Saved in:
31
Building a brand portfolio : the case of English Football League (EFL) clubs
Pritchard, Adrian
;
Cook, David
;
Jones, Andrew
;
Bason, Tom
; …
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10013271129
Saved in:
32
A bright spot for a small league : social media performance in a football league without a COVID-19 lockdown
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
3
,
pp. 421-442
Persistent link: https://www.econbiz.de/10012549512
Saved in:
33
Athletes as ambush marketers? : an examination of Rule 40 and athletes' social media use during the 2016 Rio Olympic Games
Geurin, Andrea N.
;
McNary, Erin L.
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
1
,
pp. 116-133
Persistent link: https://www.econbiz.de/10012423417
Saved in:
34
Does local sporting success affect sport participation? : an examination of Danish professional soccer's effect on club membership
Storm, Rasmus K.
;
Holum, Marthe Liss
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
2
,
pp. 237-256
Persistent link: https://www.econbiz.de/10012497335
Saved in:
35
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
36
Antecedents and consequences of perceived fan participation in the decision making of professional European football clubs
Uhrich, Sebastian
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 504-523
Persistent link: https://www.econbiz.de/10012623292
Saved in:
37
Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships
Angell, Robert J.
;
Bottomley, Paul
;
Brečić, Ružica
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 605-624
Persistent link: https://www.econbiz.de/10012623297
Saved in:
38
Uniting a sport teams' global fan community : prototypical behavior of satellite fans enhances local fans' attitudes and perceptions of groupness
Behrens, Anton
;
Uhrich, Sebastian
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
5
,
pp. 598-617
Persistent link: https://www.econbiz.de/10012385000
Saved in:
39
Brand capabilities in English Premier League clubs
Manoli, Argyro Elisavet
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 30-46
Persistent link: https://www.econbiz.de/10012256468
Saved in:
40
Brand research in sport management
2020
Persistent link: https://www.econbiz.de/10012256472
Saved in:
41
Marketing sustainability through sport : testing the sport sustainability campaign evaluation model
Trail, Galen T.
;
McCullough, Brian P.
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
2
,
pp. 109-129
Persistent link: https://www.econbiz.de/10012256474
Saved in:
42
Sportscape, emotion, and behavioral intention : a case of the big four US-based major sport leagues
Jang, Wooyoung
;
Byon, Kevin K.
;
Yim, Brian H.
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 321-343
Persistent link: https://www.econbiz.de/10012256486
Saved in:
43
Built to last : relationship quality management for season ticket holders
Lee, Mi Ae
;
Kunkel, Thilo
;
Funk, Daniel C.
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 364-384
Persistent link: https://www.econbiz.de/10012256487
Saved in:
44
The perceived influence of sports betting marketing techniques on disordered gamblers in treatment
Lopez-Gonzalez, Hibai
;
Griffiths, Mark D.
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
4
,
pp. 421-439
Persistent link: https://www.econbiz.de/10012287096
Saved in:
45
Challenging the new orthodoxy : a critique of SPLISS and variable-oriented approaches to comparing sporting nations
Henry, Ian P.
;
Dowling, Mathew
;
Ko, Ling-Mei
;
Brown, Phil
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
4
,
pp. 520-536
Persistent link: https://www.econbiz.de/10012287103
Saved in:
46
Group diversity's influence on sport teams and organizations : a meta-analytic examination and identification of key moderators
Lee, Woojun
;
Cunningham, George B.
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10012177387
Saved in:
47
Sport fans' roles in value co-creation
Kolyperas, Dimitrios
;
Maglaras, Georgios
;
Sparks, Leigh
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10012177391
Saved in:
48
Sponsorship and advertising in sport : a study of consumers' attitude
Cheong, Cherie
;
Pyun, Do Young
;
Leng, Ho Keat
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
3
,
pp. 287-311
Persistent link: https://www.econbiz.de/10012177397
Saved in:
49
Do not bet on your favourite football team : the influence of fan identity-based biases and sport context knowledge on game prediction accuracy
Na, Sangwon
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
3
,
pp. 396-418
Persistent link: https://www.econbiz.de/10012177434
Saved in:
50
Do the Olympic Games promote dietary health for spectators? : an interdisciplinary study of health promotion through sport
Piggin, Joe
;
Souza, Doralice Lange de
;
Furtado, Sabrina
; …
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
4
,
pp. 481-501
Persistent link: https://www.econbiz.de/10012177438
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