//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports celebrities"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Athletes
3
Sportler
3
Celebrity endorsement
2
Celebrity-Werbung
2
Brand image
1
Brand management
1
Deutschland
1
Einkommen
1
Germany
1
Income
1
Markenführung
1
Markenimage
1
Sponsoring
1
Sponsorship
1
Sport
1
Sportmarketing
1
Sports
1
Sports marketing
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
3
Book section
3
Case study
1
Fallstudie
1
Language
All
German
3
Author
All
Hofmann, Julian
1
Kilian, Karsten
1
Könecke, Thomas
1
Published in...
All
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Journal of sports economics
112
Journal of sport management : the official journal of the North American Society of Sport Management
60
Sport management review
53
European Sport management quarterly : ESMQ
46
International journal of sport management and marketing : IJSMM
43
International journal of sport finance
33
Sport marketing quarterly : preferred journal of the Sport Marketing Association
31
Applied economics
25
International journal of sports marketing & sponsorship
23
Discussion paper series / IZA
21
Sport and migration : borders, boundaries and crossings
18
Applied economics letters
17
Economic inquiry : journal of the Western Economic Association International
15
Department of Economics working paper
12
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
11
NBER working paper series
11
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
10
Working paper / National Bureau of Economic Research, Inc.
10
Eastern economic journal
8
IZA Discussion Paper
8
NBER Working Paper
8
Discussion paper and working paper series / QUT School of Economics and Finance
6
Journal of business research : JBR
6
Journal of economic behavior & organization : JEBO
6
Scottish journal of political economy : the journal of the Scottish Economic Society
6
Sport, Business and Management : an international journal ; SBM
6
Atlantic economic journal : AEJ
5
Middlebury College working paper series
5
Schriftenreihe Sportökonomie in Forschung und Praxis
5
Sportökonomie
5
Working papers / Department of Economics, West Virginia University
5
Young consumers : insight and ideas for responsible marketers
5
Contemporary economic policy : a journal of Western Economic Association International
4
European journal of operational research : EJOR
4
Journal of advertising research
4
Journal of labor economics
4
Journal of marketing for higher education
4
Journal of risk and financial management : JRFM
4
Labour economics : official journal of the European Association of Labour Economists
4
New horizons in the economics of sport
4
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Stars als Human Brands im Sport : ein State of the Art
Hofmann, Julian
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 215-233)
.
2014
Persistent link: https://www.econbiz.de/10010354048
Saved in:
2
Prominente Sportler als Testimonials in der Werbung
Kilian, Karsten
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 195-213)
.
2014
Persistent link: https://www.econbiz.de/10010354049
Saved in:
3
Grundlegende Betrachtung des Sports zur Ableitung von Implikationen für das Markenmanagement im und mit Sport
Könecke, Thomas
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 45-72)
.
2014
Persistent link: https://www.econbiz.de/10010354134
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->