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Sportmarketing
8
Sports marketing
8
Professional sports
4
Profisport
4
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3
Sports
3
Brand image
2
Brand management
2
Consumer behaviour
2
Fans
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Beziehungsmarketing
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Chadwick, Simon
2
Bottenburg, Maarten van
1
Brencis, Ainars
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Holt, Matthew
1
Ikkala, Jacob
1
Koning, Ruud Hans
1
Las Casas, Alexandre Luzzi
1
Madichie, Nnamdi O.
1
Rajagopal, K.
1
Sen, Subhasis
1
Shuv-Ami, Avichai
1
Silva, Edson Coutinho da
1
Thrassou, Alkis
1
Vrontis, Demetris
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1
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The marketing review
International journal of sport management and marketing : IJSMM
158
Sport marketing quarterly : preferred journal of the Sport Marketing Association
146
International journal of sports marketing & sponsorship
129
Journal of sport management : the official journal of the North American Society of Sport Management
125
Sport management review
114
European Sport management quarterly : ESMQ
107
Journal of business research : JBR
37
Journal of sports economics
23
Sport, Business and Management : an international journal ; SBM
21
International journal of sport finance
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Sport marketing in a global environment : strategic perspectives
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Journal of strategic marketing
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Routledge international handbooks
9
Sportmanagement : SPM
9
European journal of operational research : EJOR
8
The journal of brand management : an international journal
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
European journal of international management : EJIM
6
Journal of marketing management : MM
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
Services marketing quarterly
6
The service industries journal
6
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ECONIS (ZBW)
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1
Trends in sports analytics for event management : a content analysis
Sen, Subhasis
;
Rajagopal, K.
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012299456
Saved in:
2
Sports ecosystems : assumptions for incorporating marketing strategies in sports clubs
Silva, Edson Coutinho da
;
Las Casas, Alexandre Luzzi
- In:
The marketing review
17
(
2017
)
4
,
pp. 409-426
Persistent link: https://www.econbiz.de/10011861371
Saved in:
3
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
4
Sports as a component of nation branding initiatives : the case of Latvia
Brencis, Ainars
;
Ikkala, Jacob
- In:
The marketing review
13
(
2013
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10010237424
Saved in:
5
The effects of sports sponsorship : a review and research agenda
Walraven, Merel
;
Koning, Ruud Hans
;
Bottenburg, Maarten van
- In:
The marketing review
12
(
2012
)
1
,
pp. 17-38
Persistent link: https://www.econbiz.de/10009549390
Saved in:
6
Professional sports : a new "services" consumption mantra in the United Arab Emirates (UAE)
Madichie, Nnamdi O.
- In:
The marketing review
9
(
2009
)
4
,
pp. 301-318
Persistent link: https://www.econbiz.de/10003916447
Saved in:
7
Sportswear identification, distinctive design and manufacturer logos : issues from the front line
Chadwick, Simon
;
Walters, Geoff
- In:
The marketing review
9
(
2009
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10003819098
Saved in:
8
Releasing latent brand equity : the case of UEFA's Champions League
Chadwick, Simon
;
Holt, Matthew
- In:
The marketing review
8
(
2008
)
2
,
pp. 147-162
Persistent link: https://www.econbiz.de/10003720887
Saved in:
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