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~person:"Woratschek, Herbert"
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Sportmarketing
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Woratschek, Herbert
Nufer, Gerd
47
Bühler, André W.
27
Funk, Daniel C.
24
Ko, Yong Jae
21
Kunkel, Thilo
21
Biscaia, Rui
19
Desbordes, Michel
19
McDonald, Heath
18
Breuer, Christoph
17
Cornwell, T. Bettina
17
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16
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16
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15
O'Reilly, Norm
15
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14
Kim, Yu Kyoum
14
Kwak, Dae Hee
14
Ratten, Vanessa
14
James, Jeffrey D.
13
Shapiro, Stephen L.
13
Uhrich, Sebastian
13
Byon, Kevin K.
12
Bühler, André
12
Doyle, Jason P.
12
Greenwell, T. Christopher
12
Inoue, Yuhei
12
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11
Yoshida, Masayuki
11
Andreff, Wladimir
10
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10
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10
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10
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10
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9
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9
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European Sport management quarterly : ESMQ
4
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Sport management review
2
International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
Neue Herausforderungen an das Dienstleistungsmarketing
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ECONIS (ZBW)
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1
Sport sponsorship as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan
;
Woratschek, Herbert
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
Saved in:
2
Understanding sport sponsorship decision-making : an exploration of the roles and power bases in the sponsors' buying center
Schönberner, Jan
;
Woratschek, Herbert
;
Buser, Markus
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 293-312
Persistent link: https://www.econbiz.de/10013271110
Saved in:
3
"Going the extra mile" in resource integration : evolving a concept of sport sponsorship as an engagement platform
Buser, Markus
;
Woratschek, Herbert
;
Schönberner, Jan
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 548-568
Persistent link: https://www.econbiz.de/10013350479
Saved in:
4
Toward a sport ecosystem logic
Buser, Markus
;
Woratschek, Herbert
;
Dickson, Geoff
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
6
,
pp. 534-547
Persistent link: https://www.econbiz.de/10014246130
Saved in:
5
Hidden agenda in sport sponsorship : the influence of managers' personal objectives on sport sponsorship decisions
Schönberner, Jan
;
Woratschek, Herbert
;
Ellert, Guido
- In:
Sport management review
24
(
2021
)
2
,
pp. 204-225
Persistent link: https://www.econbiz.de/10012628933
Saved in:
6
The sport cluster concept as middle-range theory for the sport value framework
Gerke, Anna
;
Woratschek, Herbert
;
Dickson, Geoff
- In:
Sport management review
23
(
2020
)
2
,
pp. 200-214
Persistent link: https://www.econbiz.de/10012295138
Saved in:
7
The sport value framework : a new fundamental logic for analyses in sport management
Woratschek, Herbert
;
Horbel, Chris
;
Popp, Bastian
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
1
,
pp. 6-24
Persistent link: https://www.econbiz.de/10010337066
Saved in:
8
Introduction : value co-creation in sport management
Woratschek, Herbert
;
Horbel, Chris
;
Popp, Bastian
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337088
Saved in:
9
Eignung von Markenbewertungsansätzen im Sport
Woratschek, Herbert
;
Ströbel, Tim
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 433-446)
.
2014
Persistent link: https://www.econbiz.de/10010354030
Saved in:
10
Sportsponsoring und Co-Branding : innovative Markenstrategien zur Bildung von Allianzen
Woratschek, Herbert
;
Ströbel, Tim
;
Durchholz, Christian
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 107-123)
.
2014
Persistent link: https://www.econbiz.de/10010354128
Saved in:
11
Sportmedien Marketing : Rahmenbedingungen und Geschäftsmodelle für Fernsehen und Internet TV
Woratschek, Herbert
;
Kunz, Reinhard
;
Ströbel, Tim
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 529-547)
.
2009
Persistent link: https://www.econbiz.de/10003771446
Saved in:
12
Der Einsatz der Videographie im Dienstleistungsmanagement : eine Analyse von "verrückten Typen"
Woratschek, Herbert
;
Horbel, Chris
;
Roth, Stefan
;
Popp, …
- In:
Neue Herausforderungen an das Dienstleistungsmarketing
,
(pp. 19-40)
.
2008
Persistent link: https://www.econbiz.de/10003675888
Saved in:
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