//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportswear"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
Sportswear
61
Sportbekleidung
57
Consumer behaviour
21
Konsumentenverhalten
21
Brand image
16
Markenimage
16
Brand management
15
Markenführung
15
USA
15
United States
15
Sportmarketing
9
Sports marketing
9
Sportartikelbranche
8
Sporting goods industry
8
Bekleidungsindustrie
6
Clothing industry
6
Beziehungsmarketing
5
Brand
5
Deutschland
5
Markenartikel
5
Relationship marketing
5
Sustainable product
5
sportswear
5
Öko-Produkt
5
China
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Footwear
4
Germany
4
Lebensstil
4
Lifestyle
4
Schuhe
4
Sport
4
Sports
4
Textilindustrie
4
Advertising effects
3
Fashion
3
Football
3
Fußball
3
Großbritannien
3
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
2
German
1
Author
All
Backhaus, Christof
1
Evanschitzky, Heiner
1
Hodges, Nancy
1
Huhmann, Bruce A.
1
Hyman, Michael R.
1
Niculescu, Mihai
1
Payne, Collin R.
1
Woisetschläger, David
1
Wray, Anja Zurcher
1
more ...
less ...
Published in...
All
Journal of fashion marketing and management
1
Journal of marketing management : MM
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Anthropomorphic responses to new-to-market logos
Payne, Collin R.
;
Hyman, Michael R.
;
Niculescu, Mihai
; …
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10009733430
Saved in:
2
Trikotsponsoring auf dem Prüfstand: wie Fußballfans Sponsoren beurteilen
Woisetschläger, David
;
Backhaus, Christof
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 51-57
Persistent link: https://www.econbiz.de/10003910987
Saved in:
3
Response to activewear apparel advertisements by US baby boomers : an examination of cognitive versus chronological age factors
Wray, Anja Zurcher
;
Hodges, Nancy
- In:
Journal of fashion marketing and management
12
(
2008
)
1
,
pp. 8-23
Persistent link: https://www.econbiz.de/10003696343
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->