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Customer-based brand equity for a tourism destination (CBBETD) : the specific case of Bandung City, Indonesia
Yuwo, Hartano
;
Ford, John B.
;
Purwanegara, Mustika Sufiati
- In:
Organizations and markets in emerging economies
4
(
2013
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10010148153
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City brand challenge 101 : Sharjah in a globalised UAE context
Madichie, Nnamdi O.
;
Madichie, Lynda
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 63-85
Persistent link: https://www.econbiz.de/10010184618
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