Frame of the research. As multinational enterprises (MNEs) increasingly engage in roles beyond conventional business activities, their involvement in brand activism has become a focal point of interest. This development underlines the urgency for MNEs to address global challenges, positioning...

This study aimed to determine how research has highlighted greenwashing in supply chains by identifying emerging themes and pinpointing gaps that must be addressed in combating greenwashing in global supply chains. Using the PRISMA framework, 58 papers published up to 2024 were critically...

Sustainable aviation fuels (SAFs) are promising solutions for reducing carbon emissions in the aviation industry and achieving the 2050 net-zero target. Despite their environmental benefits, the adoption and deployment of SAFs remain significantly below expectations. This paper systematically...