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Bang, Nguyen
Jaenichen, Sebastian
17
Steinrücken, Torsten
16
Pechlaner, Harald
14
Meyer-Stamer, Jörg
12
Warnaby, Gary
11
Franz, Peter
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Kline, Patrick
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Pongratz, Philip
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Rosenfeld, Martin T. W.
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Campelo, Adriana
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Moretti, Enrico
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Haldenwang, Christian von
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Medway, Dominic
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Melewar, T. C.
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Bellak, Christian
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Fink, Alexander
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Foroudi, Pantea
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Meffert, Heribert
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Stember, Jürgen
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Breschi, Stefano
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Dinnie, Keith
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Journal of business research : JBR
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Journal of vacation marketing : an international journal
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Marketing intelligence & planning
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The journal of brand management : an international journal
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Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
2
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
3
A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea
;
Gupta, Suraksha
;
Kitchen, Philip J.
; …
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
Saved in:
4
The role of place branding and image in the development of sectoral clusters : the case of Dubai
Hafeez, Khalid
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10011606869
Saved in:
5
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
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