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Luxusgüter
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ECONIS (ZBW)
22
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1
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
2
Häagen-Dazs China : the luxury icing on the cream
Newlands, David
;
Hota, Monali
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 77-88)
.
2017
Persistent link: https://www.econbiz.de/10011537868
Saved in:
3
Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media
Moreno-Gavara, Carmen
;
Jiménez-Zarco, Ana Isabel
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 155-192)
.
2016
Persistent link: https://www.econbiz.de/10011484688
Saved in:
4
The impact of ethnicity on luxury perception : the case of Singapore’s Generation Y
Timperio, Giuseppe
;
Tan, Kay Chuan
;
Fratocchi, Luciano
; …
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 217-233
Persistent link: https://www.econbiz.de/10011562889
Saved in:
5
Shopping for kids' luxury brands : young mothers' identity quest in retail spaces
Silhouette-Dercourt, Virginie
;
Lassus, Christel de
- In:
International journal of retail & distribution management
44
(
2016
)
11
,
pp. 1084-1099
Persistent link: https://www.econbiz.de/10011640039
Saved in:
6
Effective luxury-brand advertising : the ES-IF matching (entity-symbolic versus incremental-functional) model
Kwon, JaeHwan
;
Seo, Yuri
;
Ko, Dongwoo
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 459-471
Persistent link: https://www.econbiz.de/10011633860
Saved in:
7
Wine as luxury experience : a taxonomy of consumers based on best-worst scaling
Behrens, Stefan
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 395-416)
.
2013
Persistent link: https://www.econbiz.de/10009667665
Saved in:
8
Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 261-277)
.
2013
Persistent link: https://www.econbiz.de/10009667672
Saved in:
9
Luxury goods vs. counterfeits : an intercultural study
Wagner, Udo
;
Lee, Seung-hee
;
Kleinsasser, Sabine
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 223-244)
.
2013
Persistent link: https://www.econbiz.de/10009667674
Saved in:
10
Segmenting Luxury Market Based on the Type of the Luxury Consumed. Empirical Study on Young Female Luxury Consumers
Ciornea, Raluca
-
2013
Due to frequent changes in the luxury sector but mostly to its specificity, the answers to two of the most important questions are still controversial: "who is the luxury consumer?" and "how he/she consumes?" Conducting a study among young female luxury consumers, the main purpose of the paper...
Persistent link: https://www.econbiz.de/10013071406
Saved in:
11
What do affluent Chinese consumers want? : a semiotic approach to building brand literacy in developing markets
Oswald, Laura R.
- In:
Marketing management : a cultural perspective
,
(pp. 130-144)
.
2012
Persistent link: https://www.econbiz.de/10009507172
Saved in:
12
The young luxury consumers in China
Ngai, Joann
;
Cho, Erin
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
3
,
pp. 255-266
Persistent link: https://www.econbiz.de/10009657994
Saved in:
13
How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives : the case of premium durables
Löffler, Michael
;
Decker, Reinhold
- In:
Journal of customer behaviour
10
(
2011
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10009577351
Saved in:
14
Determinants of purchasing intention for fashion luxury goods in the Italian market : a laddering approach
Amatulli, Cesare
;
Guido, Gianluigi
- In:
Journal of fashion marketing and management
15
(
2011
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10008990983
Saved in:
15
Luxury marketing : the influences of psychological and demographic characteristics on attitudes toward luxury restaurants
Lee, Jee Hye
;
Hwang, Johye
- In:
International journal of hospitality management
30
(
2011
)
3
,
pp. 658-669
Persistent link: https://www.econbiz.de/10009130544
Saved in:
16
Zielgruppe Fluggäste : Untersuchung des Konsumverhaltens international mobiler Konsumenten mit ausgeprägter Präferenz für Luxusgüter
Lamine, Slim
- In:
Facetten des Konsumenten- und Käuferverhaltens in …
,
(pp. 343-387)
.
2011
Persistent link: https://www.econbiz.de/10009237537
Saved in:
17
Decoding consumer perceptions of premium products with rule-developing experimentation
Gofman, Alex
;
Moskowitz, Howard R.
;
Bevolo, Marco
; …
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 425-436
Persistent link: https://www.econbiz.de/10008651279
Saved in:
18
Potential niche markets for luxury fashion goods in China
Gao, Ling
;
Norton, Marjorie J. T.
;
Zhang, Zhiming
;
To, …
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 514-526
Persistent link: https://www.econbiz.de/10003904755
Saved in:
19
Value-based segmentation of luxury consumption behavior
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Siebels, Astrid
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 625-651
Persistent link: https://www.econbiz.de/10003874129
Saved in:
20
Elite China : luxury consumer behaviour in China
Lu, Xiao
-
2008
Persistent link: https://www.econbiz.de/10003758068
Saved in:
21
Luxusmarkt China
Jehmlich, Dirk
- In:
GDI-Impuls : Wissensmagazin für Wirtschaft, …
25
(
2007
)
2
,
pp. 102-105
Persistent link: https://www.econbiz.de/10003500172
Saved in:
22
The affluent consumer : marketing and selling the luxury lifestyle
Michman, Ronald D.
;
Mazze, Edward M.
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10003339753
Saved in:
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