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Search: subject_exact:"Strategic business unit"
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Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley
;
Homburg, Christian
;
Workman, John P.
-
2009
Persistent link: https://www.econbiz.de/10003836642
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2
Finding your next core business
Zook, Chris
- In:
Harvard business review on managing through a downturn
,
(pp. 97-121)
.
2009
Persistent link: https://www.econbiz.de/10003821428
Saved in:
3
Redefining the strategic competitive unit : towards a new global marketing paradigm?
Schill, Ronald L.
;
McArthur, David N.
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2008
Persistent link: https://www.econbiz.de/10003727127
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