Faced with intense competition in the video-on-demand (VoD) market, providers are under increasing pressure to understand the determinants of user acceptance to justify significant investments in content and infrastructure. Based on the stimulus-organism-response (S-O-R) model, this study...

Faced with intense competition in the video-on-demand (VoD) market, providers are under increasing pressure to understand the determinants of user acceptance to justify significant investments in content and infrastructure. Based on the stimulus-organism-response (S-O-R) model, this study...

This study investigates the factors influencing older adults' willingness to subscribe to music streaming services, focusing on ownership inclination as a mediator. While the adoption of music streaming services among older adults has grown, research on their subscription behaviors remains...