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Journal of marketing education : JME
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ECONIS (ZBW)
125
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1
A mixed-methods study of marketing students' game-playing motivations and gamification elements
Jaskari, Minna-Maarit
;
Syrjälä, Henna
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10014246067
Saved in:
2
A students' preferences-based approach to select methods for detecting and handling free-riding
Herik, Else-Marie van den
;
Benning, Tim M.
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 233-243
Persistent link: https://www.econbiz.de/10012592922
Saved in:
3
Back to the basics : handwritten journaling, student engagement, and bloom’s learning outcomes
Berezan, Orie
;
Krishen, Anjala S.
;
Garcera, Sara
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10014246065
Saved in:
4
Educating marketing students to understand designers' thought-worlds
Blijlevens, Janneke
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10014246066
Saved in:
5
The impact of live cases on student skill development in marketing courses
Cummins, Shannon
;
Johnson, Jeff S.
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10014246068
Saved in:
6
Blended learning in principles of marketing : the effects of student differences on student performance
Cannon, Joseph P.
;
Lohtia, Ritu
;
Paulich, Brianna JeeWon
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 70-90
Persistent link: https://www.econbiz.de/10014246070
Saved in:
7
Tell me a story! : blending digital storytelling into marketing higher education for student engagement
Spanjaard, Daniela
;
Garlin, Francine
;
Mohammed, Hossain
- In:
Journal of marketing education : JME
45
(
2023
)
2
,
pp. 167-182
Persistent link: https://www.econbiz.de/10014326038
Saved in:
8
Student-to-student interactions in marketing education : a critical incident technique-based inquiry into drivers of students' (dis)satisfaction
Gnusowski, Marek
;
Schoefer, Klaus
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10013268039
Saved in:
9
Evaluating e-book effectiveness and the impact on student engagement
Merkle, Adam C.
;
Ferrell, Linda K.
;
Ferrell, Odies C.
; …
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 54-71
Persistent link: https://www.econbiz.de/10013268042
Saved in:
10
Considering a marketing degree? : student perceptions of general versus specialized majors
Atkin, JoAnn L.
;
Bowie, Anthony Alland
;
Cowley, Scott
; …
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 85-99
Persistent link: https://www.econbiz.de/10013268044
Saved in:
11
Dazzling descriptions and tantalizing titles : how simple versus complex course information influences course selection
Mourey, James A.
;
Markley, Melissa M.
;
Koernig, Stephen K.
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 100-112
Persistent link: https://www.econbiz.de/10013268045
Saved in:
12
How faculty status impacts student evaluations of teaching : a study of full- versus part-time marketing faculty
Tashchian, Armen
;
Hedden, Maria Kalamas
;
Forrester, …
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 113-126
Persistent link: https://www.econbiz.de/10013268046
Saved in:
13
Student anxiety, preparation, and learning framework for responding to external crises : the moderating role of self-efficacy as a coping mechanism
Peltier, James
;
Chennamaneni, Pavan Rao
;
Barber, Kenyatta N.
- In:
Journal of marketing education : JME
44
(
2022
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10013473683
Saved in:
14
Teaching, fast and slow : student perceptions of emergency remote education
Robson, Karen
;
Mills, Adam J.
- In:
Journal of marketing education : JME
44
(
2022
)
2
,
pp. 203-216
Persistent link: https://www.econbiz.de/10013473707
Saved in:
15
Does empathy matter? : an exploratory study of class-transition satisfaction in unplanned course interruptions
Munoz, Laura
;
Fergurson, J. Ricky
;
Harris, Eric G.
; …
- In:
Journal of marketing education : JME
44
(
2022
)
2
,
pp. 217-234
Persistent link: https://www.econbiz.de/10013473712
Saved in:
16
Synchronous or asynchronous course : business students' perspectives on an optimized modality of online teaching and learning
Wu, Lan
;
You, Jung S.
- In:
Journal of marketing education : JME
44
(
2022
)
2
,
pp. 265-284
Persistent link: https://www.econbiz.de/10013473724
Saved in:
17
Don't waste a crisis : COVID-19 and marketing students' self-regulated learning in the online environment
Meshram, Kanika
;
Paladino, Angela
;
Cotronei-Baird, …
- In:
Journal of marketing education : JME
44
(
2022
)
2
,
pp. 285-307
Persistent link: https://www.econbiz.de/10013473725
Saved in:
18
The undergraduate marketing research course : two decades of change
Bridges, Eileen
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10012662592
Saved in:
19
Student interest in client-sponsored projects : the quest for engagement in marketing research courses
Yuksel, Mujde
;
Smith, Andrew N.
;
Smith, Robert S.
; …
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 354-370
Persistent link: https://www.econbiz.de/10012662598
Saved in:
20
Teaching the online marketing research course for MBA students
Peterson, Mark
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 371-385
Persistent link: https://www.econbiz.de/10012662600
Saved in:
21
Marketing student perceptions of academic program quality and relationships to surface, deep, and strategic learning approaches
Faranda, William T.
;
Clarke, Theresa B.
;
Clarke, Irvine
- In:
Journal of marketing education : JME
43
(
2021
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10012485740
Saved in:
22
The use of interest-inventory measurements in marketing education : improving MBA student team effectiveness
Lemken, Russell
;
Siguaw, Judy A.
- In:
Journal of marketing education : JME
43
(
2021
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012485745
Saved in:
23
Does that A really make up for the C? : student reaction to above- and below-average grades
Ackerman, David S.
;
Yang, Jing
- In:
Journal of marketing education : JME
43
(
2021
)
1
,
pp. 120-131
Persistent link: https://www.econbiz.de/10012485750
Saved in:
24
Self-directed learning online : an opportunity to binge
LaTour, Kathryn A.
;
Noel, Hayden N.
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 174-188
Persistent link: https://www.econbiz.de/10012592906
Saved in:
25
Thank you for being a friend : a peer-learning approach to marketing education
Lastner, Matthew M.
;
Delpechitre, Duleep
;
Goad, Emily A.
; …
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012592921
Saved in:
26
Pandemic pedagogy for the new normal : fostering perceived control during COVID-19
Rippé, Cindy B.
;
Weisfeld-Spolter, Suri
;
Yurova, Yuliya
; …
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10012592926
Saved in:
27
Tolerance for cheating from the classroom to the boardroom : a study of underlying personal and cultural drivers
Brodowsky, Glen H.
;
Tarr, Emily
;
Ho, Foo Nin
; …
- In:
Journal of marketing education : JME
42
(
2020
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10012216681
Saved in:
28
Planning and implementing a graduate online team-taught marketing course
Rajamma, Rajasree K.
;
Sciandra, Michael R.
- In:
Journal of marketing education : JME
42
(
2020
)
2
,
pp. 108-122
Persistent link: https://www.econbiz.de/10012265713
Saved in:
29
You gave me a B- ?! : self-efficacy, implicit theories, and student reactions to grades
Ackerman, David S.
;
Gross, Barbara L.
- In:
Journal of marketing education : JME
42
(
2020
)
2
,
pp. 149-156
Persistent link: https://www.econbiz.de/10012265734
Saved in:
30
Sales student preconceptions and a novel approach to sales curriculum mapping : insights, implications, and application for sales educators
Hammond, Robert W.
- In:
Journal of marketing education : JME
42
(
2020
)
3
,
pp. 304-323
Persistent link: https://www.econbiz.de/10012391646
Saved in:
31
Sales education for engineering students : what drives interest and choice?
Scott, Joseph I.
;
Beuk, Frederik
- In:
Journal of marketing education : JME
42
(
2020
)
3
,
pp. 324-338
Persistent link: https://www.econbiz.de/10012391647
Saved in:
32
Embracing digitalization : student learning and new technologies
Crittenden, William F.
;
Biel, Isabella K.
;
Lovely, …
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10012008057
Saved in:
33
Exclusively synchronous online (VIRI) learning : the impact on student performance and engagement outcomes
Francescucci, Anthony
;
Rohani, Laila
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 60-69
Persistent link: https://www.econbiz.de/10012008112
Saved in:
34
The matchmaking activity : an experiential learning exercise on influencer marketing for the digital marketing classroom
Kemp, April
;
McDougal, Elizabeth Randon
;
Syrdal, Holly
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10012113902
Saved in:
35
Motivating professional student behavior through a gamified personal branding assignment
Robson, Karen
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 154-164
Persistent link: https://www.econbiz.de/10012113913
Saved in:
36
The fair process effect in the classroom : reducing the influence of grades on student evaluations of teachers
Tripp, Thomas M.
;
Jiang, Lixin
;
Olson, Kristine
;
Graso, Maja
- In:
Journal of marketing education : JME
41
(
2019
)
3
,
pp. 173-184
Persistent link: https://www.econbiz.de/10012113922
Saved in:
37
Intercollegiate social media education ecosystem
Abney, Alexandra K.
;
Cook, Laurel A.
;
Fox, Alexa K.
; …
- In:
Journal of marketing education : JME
41
(
2019
)
3
,
pp. 254-269
Persistent link: https://www.econbiz.de/10012113981
Saved in:
38
Bridging theory and practice in an applied retail track
Lange, Frederik
;
Rosengren, Sara
;
Colliander, Jonas
; …
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 6-16
Persistent link: https://www.econbiz.de/10011868399
Saved in:
39
Mobile business retailing : driving experiential learning on campus
Fischbach, Sarah
;
Guerrero, Veronica
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 56-65
Persistent link: https://www.econbiz.de/10011868414
Saved in:
40
Framing the undergraduate research experience : discovery involvement in retailing undergraduate education
Sternquist, Brenda J.
;
Huddleston, Patricia
;
Fairhurst, Ann
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 76-84
Persistent link: https://www.econbiz.de/10011868430
Saved in:
41
The evolution and future of retailing and retailing education
Grewal, Dhruv
;
Motyka, Scott
;
Levy, Michael
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011868434
Saved in:
42
Students of a feather "flocked" together : a group assignment method for reducing free-riding and improving group and individual learning outcomes
Harding, Lora Mitchell
- In:
Journal of marketing education : JME
40
(
2018
)
2
,
pp. 117-127
Persistent link: https://www.econbiz.de/10011920802
Saved in:
43
An examination of high schools students’ perceptions of sales as an area to study in college, and factors influencing their interest in sales as a career to pursue after college
Inks, Scott A.
;
Avila, Ramon A.
- In:
Journal of marketing education : JME
40
(
2018
)
2
,
pp. 128-139
Persistent link: https://www.econbiz.de/10011920804
Saved in:
44
Quantitative evidence of students' use of social networks and social categorization when self-selecting teams
Neu, Wayne A.
- In:
Journal of marketing education : JME
40
(
2018
)
3
,
pp. 161-175
Persistent link: https://www.econbiz.de/10011954606
Saved in:
45
Is RateMyProfessors.com unbiased? : a look at the impact of social modelling on student online reviews of marketing classes
Ackerman, David
;
Chung, Christina
- In:
Journal of marketing education : JME
40
(
2018
)
3
,
pp. 188-195
Persistent link: https://www.econbiz.de/10011954614
Saved in:
46
The effects of source, revision possibility, and amount of feedback on marketing students’ impressions of feedback on an assignment
Ackerman, David S.
;
Dommeyer, Curt J.
;
Gross, Barbara L.
- In:
Journal of marketing education : JME
39
(
2017
)
1
,
pp. 17-29
Persistent link: https://www.econbiz.de/10011686306
Saved in:
47
Developing students' cultural intelligence through an experiential learning activity : a cross-cultural consumer behavior interview
Kurpis, Lada Helen
;
Hunter, James
- In:
Journal of marketing education : JME
39
(
2017
)
1
,
pp. 30-46
Persistent link: https://www.econbiz.de/10011686310
Saved in:
48
The changing role of salespeople and the unchanging feeling toward selling : implications for the HEI programs
Ballestra, Luca Vincenzo
;
Cardinali, Silvio
;
Palanga, Paola
- In:
Journal of marketing education : JME
39
(
2017
)
3
,
pp. 176-189
Persistent link: https://www.econbiz.de/10011791316
Saved in:
49
Reporting actual and perceived student learning in education research
Bacon, Donald R.
- In:
Journal of marketing education : JME
38
(
2016
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10011460086
Saved in:
50
Student evaluation of teaching : an investigation of nonresponse bias in an online context
Reisenwitz, Timothy H.
- In:
Journal of marketing education : JME
38
(
2016
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10011460087
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