Rover, Suliani; Wuerges, Artur Filipe Ewald; Tomazzia, … - In: Brazilian Business Review 6 (2009) 3, pp. 232-248
The sunk cost is defined as a greater disposition to continue an endeavor, once an investment in money, effort or time has been made. According to economic theory, however, these past expenses should not be taken into consideration, as they cannot be recovered. The objective of this study is to...