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Switching behaviour
4
Wechselverhalten
4
Beziehungsmarketing
2
Customer satisfaction
2
Dienstleistungsqualität
2
Kundenzufriedenheit
2
Relationship marketing
2
Service quality
2
B-to-B-Marketing
1
Bank marketing
1
Bankmarketing
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Brand equity
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Brand image
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Brand management
1
Business-to-business
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Business-to-business marketing
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Firm performance
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Greece
1
Griechenland
1
KMU
1
Lieferantenmanagement
1
Markenführung
1
Markenimage
1
New product development
1
Personal banking
1
Preismanagement
1
Pricing strategy
1
Private Banking
1
Private banking
1
Privatkundengeschäft
1
Produktentwicklung
1
Professional services
1
SME
1
Satisfaction
1
Supplier relationship management
1
Switching costs
1
Time
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Unternehmenserfolg
1
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English
4
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Bengtsson, Maria
1
Biedenbach, Galina
1
Chaniotakis, Ioannis E.
1
Kingshott, Russel P. J.
1
Laksamana, Patria
1
Lymperopoulos, Constantine
1
Marell, Agneta
1
Molina-Castillo, Francisco-Jose
1
Muchtar, Fatimah
1
Munuera-Alemán, José Luis
1
Rodriguez-Escudero, Ana-Isabel
1
Soureli, Magdalini
1
Wong, David
1
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Marketing intelligence & planning
Working paper / National Bureau of Economic Research, Inc.
17
Journal of business research : JBR
14
NBER working paper series
14
NBER Working Paper
13
Discussion paper / Centre for Economic Policy Research
12
International journal of industrial organization
11
The journal of industrial economics
11
The service industries journal
11
Information economics and policy : IEP
10
Telecommunications policy : the international journal of digital economy, data sciences and new media
10
Management science : journal of the Institute for Operations Research and the Management Sciences
9
NET Institute Working Paper
9
CESifo working papers
8
Economics letters
8
Journal of economics & management strategy : JEMS
7
Journal of retailing and consumer services
7
Quantitative marketing and economics : QME
7
Journal of banking & finance
6
The Rand journal of economics
6
Document de travail / OFCE
5
Information systems research : ISR
5
International journal of the economics of business
5
Journal of marketing research : JMR
5
Managing service quality : MSQ ; an international journal
5
Psychology & marketing
5
The journal of business & industrial marketing
5
The journal of services marketing
5
Working paper
5
Discussion papers / Deutsches Institut für Wirtschaftsforschung
4
European economic review : EER
4
Gabler Edition Wissenschaft
4
Global business review
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of business information systems : IJBIS
4
International journal of hospitality management
4
International journal of production research
4
Journal of economic behavior & organization : JEBO
4
Journal of economics
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Marketing science
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Brand equity, satisfaction, and switching costs : an examination of effects in the business-to-business setting
Biedenbach, Galina
;
Bengtsson, Maria
;
Marell, Agneta
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10011326052
Saved in:
2
The role of interaction quality and switching costs in premium banking services
Laksamana, Patria
;
Wong, David
;
Kingshott, Russel P. J.
; …
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 229-249
Persistent link: https://www.econbiz.de/10009760664
Saved in:
3
The role of price satisfaction in managing customer relationships : the case of financial services
Lymperopoulos, Constantine
;
Chaniotakis, Ioannis E.
; …
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 216-228
Persistent link: https://www.econbiz.de/10009760676
Saved in:
4
Do switching costs really provide a first-mover advantage?
Molina-Castillo, Francisco-Jose
;
Rodriguez-Escudero, …
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 165-187
Persistent link: https://www.econbiz.de/10009570965
Saved in:
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