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person:"Cauberghe, Verolien"
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Fernsehwerbung
7
Television advertising
7
Advertising effects
6
Werbewirkung
6
Interactive media
4
Interaktive Medien
4
Advertising
2
Belgien
2
Belgium
2
Children
2
Fernsehprogramm
2
Kinder
2
Media usage
2
Mediennutzung
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Target group
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Television programme
2
Werbung
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Zielgruppe
2
Analysis of variance
1
Brand management
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Computerspiel
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Consumer behaviour
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Digital broadcast
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Digitaler Rundfunk
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Experiment
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Jugendliche
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Konsumentenverhalten
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Markenführung
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Marketing theory
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Marketingtheorie
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Media effect
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Medienwirkung
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Multimedia
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Product Placement
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Product placement
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Sponsoring
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Sponsorship
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Varianzanalyse
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Video game
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Cauberghe, Verolien
Bellman, Steven
17
Wilbur, Kenneth C.
15
Varan, Duane
14
Nilssen, Tore
13
Pelsmacker, Patrick de
13
Kind, Hans Jarle
12
Sørgard, Lars
12
Grossman, Michael
10
Bakir, Aysen
7
Dens, Nathalie
7
Schmidtke, Richard
7
Sonnac, Nathalie
7
Cantoni, Davide
6
Chesnes, Matthew
6
Jeong, Yongick
6
Jin, Ginger Zhe
6
Reijmersdal, Eva A. van
6
Verhellen, Yann
6
Wada, Roy
6
Bursztyn, Leonardo
5
Gabszewicz, Jean Jaskold
5
Kent, Robert J.
5
Kyhl, Søren
5
Laussel, Didier
5
Lin, Panlang
5
Neijens, Peter C.
5
Romaniuk, Jenni
5
Schweidel, David A.
5
Tekin, Erdal
5
Anderson, Simon P.
4
Beal, Virginia
4
Boerman, Sophie C.
4
Coffey, Amy Jo
4
Crawford, Gregory S.
4
Deer, Lachlan
4
Guitart, Ivan A.
4
Harris, Jennifer L.
4
Hartnett, Nicole
4
Huber, Frank
4
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International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
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ECONIS (ZBW)
7
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1
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
2
The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10011633841
Saved in:
3
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
4
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
5
The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10008760277
Saved in:
6
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
-
2010
Persistent link: https://www.econbiz.de/10008821769
Saved in:
7
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
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