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isPartOf:"Journal of fashion marketing and management"
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Target group
15
Zielgruppe
15
Consumer behaviour
10
Konsumentenverhalten
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Fashion
7
Mode
7
USA
5
United States
5
Advertising effects
3
China
3
Jugendliche
3
Luxury goods
3
Luxusgüter
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Amatulli, Cesare
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Damhorst, Mary Lynn
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Journal of fashion marketing and management
Young consumers : insight and ideas for responsible marketers
60
SpringerLink / Bücher
50
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
The silver market phenomenon : business opportunities in an era of demographic change
21
Springer eBook Collection
20
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Research
18
Journal of retailing and consumer services
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Journal of business research : JBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Health marketing quarterly
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
Journal of marketing communications
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of hospitality management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of advertising : the review of marketing communications
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of financial services marketing : JFSM
8
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ECONIS (ZBW)
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1
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
2
Determinants of purchasing intention for fashion luxury goods in the Italian market : a laddering approach
Amatulli, Cesare
;
Guido, Gianluigi
- In:
Journal of fashion marketing and management
15
(
2011
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10008990983
Saved in:
3
Store attributes influencing relationship marketing : study of department stores
Wang, Chiu-han
;
Ha, Sejin
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 326-344
Persistent link: https://www.econbiz.de/10009268720
Saved in:
4
Exploring consumers' adoption of highly technological fashion products : the role of extrinsic and intrinsic motivational factors
Watchravesringkan, Kittichai
;
Hodges, Nancy
;
Kim, Yun-hee
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 263-281
Persistent link: https://www.econbiz.de/10003985985
Saved in:
5
Sexual orientation and gender effects of exposure to gay- and lesbian-themed fashion advertisements
Dotson, Michael J.
;
Hyatt, Eva M.
;
Thompson, Lisa Petty
- In:
Journal of fashion marketing and management
13
(
2009
)
3
,
pp. 431-447
Persistent link: https://www.econbiz.de/10003881583
Saved in:
6
Fashion marketing and management in the Asia-Pacific region
Taylor, Gail
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003904736
Saved in:
7
Potential niche markets for luxury fashion goods in China
Gao, Ling
;
Norton, Marjorie J. T.
;
Zhang, Zhiming
;
To, …
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 514-526
Persistent link: https://www.econbiz.de/10003904755
Saved in:
8
Consumer attitudes towards brand extensions of designer-labels and mass-market labels in Hong Kong
Liu, Shuk-ching
;
Choi, Tsan-Ming
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10003904760
Saved in:
9
Information source usage in teen apparel purchases : China, Japan and the Unites States
Schaefer, Allen D.
;
Parker, R. Stephen
;
Hermans, Charles M.
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 541-552
Persistent link: https://www.econbiz.de/10003904780
Saved in:
10
Perception of appearance and use of appearance products among Chinese women
Kaigler-Walker, Karen
;
Gilbert, Zelda L.
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 553-565
Persistent link: https://www.econbiz.de/10003904781
Saved in:
11
Advertisements: interpreting images used to sell to young adults
Adomaitis, Alyssa Dana
;
Johnson, Kim P.
- In:
Journal of fashion marketing and management
12
(
2008
)
2
,
pp. 182-192
Persistent link: https://www.econbiz.de/10003737159
Saved in:
12
Intergenerational perceptions of market cues among US apparel consumers
Moore, Marguerite
;
Carpenter, Jason M.
- In:
Journal of fashion marketing and management
12
(
2008
)
3
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003761547
Saved in:
13
Older women's responses to current fashion models
Kozar, Joy M.
;
Damhorst, Mary Lynn
- In:
Journal of fashion marketing and management
12
(
2008
)
3
,
pp. 338-350
Persistent link: https://www.econbiz.de/10003761549
Saved in:
14
Branding: a generation gap?
Harradine, Rod
;
Ross, Jill
- In:
Journal of fashion marketing and management
11
(
2007
)
2
,
pp. 189-200
Persistent link: https://www.econbiz.de/10003472623
Saved in:
15
Japanese consumers' need for uniqueness : effects on brand perceptions and purchase intention
Knight, Dee K.
;
Kim, Eun Young
- In:
Journal of fashion marketing and management
11
(
2007
)
2
,
pp. 270-280
Persistent link: https://www.econbiz.de/10003472703
Saved in:
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