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~isPartOf:"Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen"
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
International journal of manufacturing technology and management
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Umsetzung einer nicht-preisbezogenen De-Commoditisierung : eine explorative Untersuchung in der Feuerfestindustrie
Geigenmüller, Anja
;
Aneziris, Christos G.
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 343-362)
.
2011
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