//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Albers, Sönke"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Telefonmarketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Direct marketing
5
Direktmarketing
5
Meta-Analyse
3
Meta-analysis
3
Advertising effects
2
Pharmaceutical industry
2
Pharmaindustrie
2
Sales promotion
2
USA
2
United States
2
Verkaufsförderung
2
Werbewirkung
2
1971-2007
1
2001-2005
1
Advertising
1
Bibliometrics
1
Bibliometrie
1
Comparison
1
Consumer behaviour
1
Economic research
1
Einkommenselastizität der Nachfrage
1
Elasticity
1
Elastizität
1
Empirical method
1
Empirische Methode
1
Europa
1
Europe
1
Income elasticity of demand
1
Konsumentenverhalten
1
Marketing management
1
Marketingmanagement
1
Mehrebenenanalyse
1
Multi-level analysis
1
Physicians
1
Salespeople
1
Target group
1
Vergleich
1
Verkaufspersonal
1
Werbung
1
Wirtschaftsforschung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Book section
1
Language
All
English
5
Author
All
Albers, Sönke
Holland, Heinrich
17
Kreutzer, Ralf T.
17
Mann, Andreas
17
Krafft, Manfred
14
Franses, Philip Hans
13
Belz, Christian
12
Donkers, Bas
11
Schwarz, Torsten
11
Greff, Günter
10
Peters, Kay
10
Dahlhoff, Hans-Dieter
9
Künzler, Hans-Peter
9
Spiller, Achim
9
Hesse, Jürgen
8
Karlan, Dean
8
Diepen, Merel van
7
Verhoef, Peter C.
7
Wirthgen, Bernd
7
Wirtz, Bernd W.
7
Goyal, Aparajita
6
Häusler, Eduard
6
Park, Jin Seong
6
Potharst, Rob
6
Wagner, Ralf
6
Wood, Daniel H.
6
Aikin, Kathryn J.
5
Bliemel, Friedhelm
5
Dallmer, Heinz
5
Groß, Claudia
5
Huh, Jisu
5
Link, Jörg
5
Liu, Qiang
5
Meffert, Heribert
5
Piersma, Nanda
5
Schneider, Helmut
5
Spandl, Torsten
5
Sullivan, Helen W.
5
Van den Poel, Dirk
5
Zühlsdorf, Anke
5
more ...
less ...
Published in...
All
Journal of marketing research : JMR
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
MSI reports : working paper series
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
2
Pharmaceutical detailing elasticities : a meta-analysis
Sridhar, Shrihari
;
Mantrala, Murali K.
;
Albers, Sönke
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 531-556)
.
2014
Persistent link: https://www.econbiz.de/10010353473
Saved in:
3
Patient- or physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc
;
Albers, Sönke
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 103-121
Persistent link: https://www.econbiz.de/10003947448
Saved in:
4
Personal selling elasticities : a meta-analysis
Albers, Sönke
;
Mantrala, Murali K.
;
Sridhar, Shrihari
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 840-853
Persistent link: https://www.econbiz.de/10008665407
Saved in:
5
A meta-analysis of personal selling elasticities
Albers, Sönke
;
Mantrala, Murali K.
;
Sridhar, Shrihari
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10003727165
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->