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~person:"Kadlec, Tomáš"
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Czech Republic
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Television advertising
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Kadlec, Tomáš
Bellman, Steven
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Wilbur, Kenneth C.
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Varan, Duane
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Nilssen, Tore
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Pelsmacker, Patrick de
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Kind, Hans Jarle
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Sørgard, Lars
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Bakir, Aysen
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Cauberghe, Verolien
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Dens, Nathalie
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Kyhl, Søren
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Laussel, Didier
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Lin, Panlang
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Romaniuk, Jenni
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Deer, Lachlan
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Discussion paper series : discussion paper
2
Prague economic papers : a bimonthly journal of economic theory and policy
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ECONIS (ZBW)
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1
Do Czech TV channels coordinate their commercial breaks?
Kadlec, Tomáš
-
2002
Persistent link: https://www.econbiz.de/10001671826
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2
Optimal timing of TV commercials: symmetrical model
Kadlec, Tomáš
- In:
Prague economic papers : a bimonthly journal of …
11
(
2002
)
4
,
pp. 356-369
Persistent link: https://www.econbiz.de/10001721045
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3
Optimal timing of TV commercials: symmetrical model
Kadlec, Tomáš
-
2000
Persistent link: https://www.econbiz.de/10001608401
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