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Fernsehwerbung
538
Television advertising
538
Advertising effects
280
Werbewirkung
280
USA
116
United States
116
Consumer behaviour
112
Konsumentenverhalten
112
Advertising
101
Werbung
98
Internet marketing
85
Online-Marketing
85
Media usage
60
Mediennutzung
60
Fernsehprogramm
59
Television programme
59
Children
56
Kinder
56
Television
51
Fernsehen
48
Brand management
42
Markenführung
42
Target group
41
Zielgruppe
41
Sport event
33
Sportveranstaltung
33
Product Placement
32
Product placement
32
Deutschland
31
Germany
31
Theorie
29
Theory
29
advertising
26
Hörfunkwerbung
25
Radio advertising
25
Brand image
21
Markenimage
21
Emotion
20
India
19
Indien
19
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Undetermined
154
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5
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Book / Working Paper
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456
Aufsatz in Zeitschrift
456
Aufsatz im Buch
81
Book section
81
Case study
8
Fallstudie
8
Conference paper
2
Konferenzbeitrag
2
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1
Marktinformation
1
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English
484
German
50
Russian
2
French
1
Italian
1
Undetermined
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Author
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Bellman, Steven
17
Varan, Duane
14
Pelsmacker, Patrick de
12
Wilbur, Kenneth C.
8
Bakir, Aysen
7
Dens, Nathalie
7
Cauberghe, Verolien
6
Jeong, Yongick
6
Reijmersdal, Eva A. van
6
Verhellen, Yann
6
Kent, Robert J.
5
Neijens, Peter C.
5
Romaniuk, Jenni
5
Schweidel, David A.
5
Beal, Virginia
4
Boerman, Sophie C.
4
Coffey, Amy Jo
4
Guitart, Ivan A.
4
Hartnett, Nicole
4
Hudders, Liselot
4
Kennedy, Rachel
4
Kind, Hans Jarle
4
Pan, Steve
4
Reinares, Pedro
4
Schweda, Anika
4
Wooley, Brooke
4
Arrazola Vacas, María
3
Betts, Kevin R.
3
Bijmolt, Tammo H. A.
3
Chan, Kara
3
Cheong, Yunjae
3
Eisend, Martin
3
Fam, Kim Shyan
3
Fossen, Beth L.
3
Hevia Payá, José de
3
Joo, Mingyu
3
Kim, Kihan
3
Lee, Wei-Na
3
Lipsman, Andrew
3
Nilssen, Tore
3
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Journal of advertising research
74
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
17
Journal of promotion management : JPM
15
The journal of media economics
15
JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
International journal of advertising : the review of marketing communications
6
Young consumers : insight and ideas for responsible marketers
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of the Academy of Marketing Science
5
Advertising and violence : concepts and perspectives
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of media business studies
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
International journal of consumer studies
3
International journal of industrial organization
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sports marketing & sponsorship
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing
3
Journal of marketing research
3
Journal of marketing research : JMR
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Media-Perspektiven
3
Quantitative marketing and economics : QME
3
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ECONIS (ZBW)
538
RePEc
1
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1
On the regulation of public broadcasting
Li, Changying
;
Li, Youping
;
Zhang, Jianhu
- In:
Journal of economics
138
(
2023
)
2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10013549163
Saved in:
2
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
3
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
4
How viewer tuning, presence, and attention respond to ad content and predict brand search lift
McGranaghan, Matthew
;
Liaukonyte, Jura
;
Wilbur, Kenneth C.
- In:
Marketing science
41
(
2022
)
5
,
pp. 873-895
Persistent link: https://www.econbiz.de/10013373615
Saved in:
5
Pricing power in advertising markets : theory and evidence
Gentzkow, Matthew Aaron
;
Shapiro, Jesse M.
;
Yang, Frank
; …
- In:
American economic review
114
(
2024
)
2
,
pp. 500-533
Persistent link: https://www.econbiz.de/10014483998
Saved in:
6
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
7
Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
Saved in:
8
The value of using popular music and performers on brand and message recall in television advertising jingles
Taher, Ahmed
;
El Badawy, Heba Y.
- In:
Journal of media business studies
20
(
2023
)
4
,
pp. 303-319
Persistent link: https://www.econbiz.de/10014438633
Saved in:
9
Scheduling advertising on cable television
Souyris, Sebastián
;
Seshadri, Sridhar
;
Subramanian, Sriram
- In:
Operations research
71
(
2023
)
6
,
pp. 2217-2231
Persistent link: https://www.econbiz.de/10014445035
Saved in:
10
Male preference in television advertisements for financial services : a content analysis (2011 vs. 2018)
Sandhu, Namrata
- In:
International journal of business and globalisation : IJBG
34
(
2023
)
3
,
pp. 368-390
Persistent link: https://www.econbiz.de/10014388604
Saved in:
11
Television food ads aimed at children in South-Eastern Europe : cultural outlook and implications
Filipovic, Jelena
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014371710
Saved in:
12
Product placement and integrated marketing communications effects on an informational TV program
Corkindale, David
;
Neale, Michael
;
Bellman, Steven
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 75-93
Persistent link: https://www.econbiz.de/10014233765
Saved in:
13
How much does ad sequence matter? : economic implications of consumer zapping and the zapping-induced externality in the television advertising market
Shi, Yang
;
Kim, Jun B.
;
Zhao, Ying
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 229-246
Persistent link: https://www.econbiz.de/10014233802
Saved in:
14
Ad typicality judgments in the processing of creative television ads
Peterson, Mark
;
Malhotra, Naresh K.
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 288-316
Persistent link: https://www.econbiz.de/10014234025
Saved in:
15
How do campaigns shape vote choice? : multicountry evidence from 62 elections and 56 TV debates
Le Pennec-Çaldichoury, Caroline
;
Pons, Vincent
- In:
The quarterly journal of economics
138
(
2023
)
2
,
pp. 703-767
Persistent link: https://www.econbiz.de/10014319779
Saved in:
16
How do taxes on car sales affect television advertising strategies? : a model for predicting advertising intensity around emissions-related tax changes
Deng, Yiting
;
Jiang, Min
;
Jiang, Xiaodong
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014283728
Saved in:
17
Using marketing frameworks to predict the effects of e-cigarette commercials on youth
Pike, James Russell
;
Miller, Stephen
;
Cappelli, Christopher
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10014302255
Saved in:
18
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
19
Determinant and the consequence of advertising scepticism : a case of popular brand of instant noodle
Siringoringo, Hotniar
;
Hanum, Yuhilza
;
Sudaryanto
- In:
International journal of business excellence : IJBEX
29
(
2023
)
3
,
pp. 372-389
Persistent link: https://www.econbiz.de/10014294170
Saved in:
20
How campaign ads stimulate political interest
Canen, Nathan
;
Martin, Gregory J.
- In:
The review of economics and statistics
105
(
2023
)
2
,
pp. 292-310
Persistent link: https://www.econbiz.de/10014295614
Saved in:
21
The effects of introducing advertising in pay TV : a model of asymmetric competition between pay TV and free TV
Dietl, Helmut
;
Lang, Markus
;
Lin, Panlang
- In:
The B.E. journal of theoretical economics
23
(
2023
)
1
,
pp. 291-326
Persistent link: https://www.econbiz.de/10013555574
Saved in:
22
The effect of content on zapping in TV advertising
Becker, Maren
;
Scholdra, Thomas P.
;
Berkmann, Manuel
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
23
Price dispersion and legacy discounts in the national television advertising market
Hristakeva, Sylvia
;
Mortimer, Julie Holland
- In:
Marketing science
42
(
2023
)
6
,
pp. 1162-1183
Persistent link: https://www.econbiz.de/10014436780
Saved in:
24
Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
Saved in:
25
Portraying women in advertisements : an analogy between past and present
Arumugam, Thangaraja
;
Lavanya, B. Latha
;
Karthik, Vignesh
; …
- In:
The American journal of economics and sociology
81
(
2022
)
1
,
pp. 207-223
Persistent link: https://www.econbiz.de/10013168479
Saved in:
26
What makes consumers willing to share their data in addressable TV advertising? : the influence of personal and situational factors on consumer willingness to disclose information
De Schaepdrijver, Leen
;
Baecke, Philippe
;
Tackx, Koen
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 131-147
Persistent link: https://www.econbiz.de/10013325486
Saved in:
27
Moderators of the effect of viewer satisfaction on loyalty towards television channels in Harare, Zimbabwe
Makanyeza, Charles
;
Gomwe, Adolf Garikai
;
Jaiyeoba, …
- In:
Journal of African business
23
(
2022
)
4
,
pp. 851-868
Persistent link: https://www.econbiz.de/10013417073
Saved in:
28
The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts
Yang, Guolan
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1502-1520
Persistent link: https://www.econbiz.de/10013484604
Saved in:
29
ID-POS data analysis using TV commercial viewership data
Horikomi, Taizo
;
Ito, Mariko I.
;
Ohnishi, Takaaki
- In:
The review of socionetwork strategies
16
(
2022
)
2
,
pp. 431-451
Persistent link: https://www.econbiz.de/10013461760
Saved in:
30
Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
31
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
32
Consumer recall and recognition of co-appearing brands in TV media : the moderating roles of product congruity and brand familiarity
Chan, Fong Yee
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Journal of advertising research
62
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013186357
Saved in:
33
The role of slant and message consistency in political advertising effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.
;
Kim, Donggwan
;
Schweidel, David A.
; …
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Quantitative marketing and economics : QME
20
(
2022
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
Saved in:
34
Promoting wellness or waste? : evidence from antidepressant advertising
Shapiro, Bradley T.
- In:
American economic journal
14
(
2022
)
2
,
pp. 439-477
Persistent link: https://www.econbiz.de/10013202108
Saved in:
35
Investigating the impact of television advertising and eWOM on brand equity creation
Ruzzier, Maja Konečnik
;
Petek, Nusa
- In:
Market : review for marketing theory and practice
34
(
2022
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10013535721
Saved in:
36
A "clear and conspicuous" distraction : coping with incongruent audiovisual content in direct-to-consumer advertisements
King, Jesse
;
Yencha, Christopher
;
Koppenhafer, Leslie
; …
- In:
Journal of public policy & marketing
41
(
2022
)
4
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pp. 353-367
Persistent link: https://www.econbiz.de/10013384452
Saved in:
37
High-energy ad content : a large-scale investigation of TV commercials
Yang, Joonhyuk
;
Xie, Yingkang
;
Krishnamurthi, Lakshman
; …
- In:
Journal of marketing research
59
(
2022
)
4
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pp. 840-859
Persistent link: https://www.econbiz.de/10013389215
Saved in:
38
Effects of Super Bowl advertising on online brand search : ten years of insights from 2011 to 2020
Li, Dan
;
Watanabe, Nicholas Masafumi
- In:
International journal of sports marketing & sponsorship
23
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2022
)
4
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pp. 841-854
Persistent link: https://www.econbiz.de/10013370506
Saved in:
39
Television and American consumerism
Kim, Woojin
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Journal of public economics
208
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013347418
Saved in:
40
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
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Journal of interactive marketing : a quarterly …
57
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1
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pp. 35-53
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41
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
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Business history review
95
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3
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pp. 447-481
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42
Investigating the mediating role of advertisement morality for organisational values and ethics towards television advertisements : the path analysis modelling method
Zaware, Nitin
;
Pawar, Avinash
;
Zaware, Sarika
;
Louis, Radha
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International journal of business governance and ethics …
15
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2021
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4
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pp. 459-476
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Saved in:
43
Commercial success through commercials? : advertising and pay-tv operators
Yang, Joonhyuk
;
Lee, Jung Youn
;
Chintagunta, Pradeep K.
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Journal of marketing research
58
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2021
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5
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pp. 925-947
Persistent link: https://www.econbiz.de/10012662071
Saved in:
44
Superimposed text size and contrast effects in DTC TV advertising : which presentation format is best for Rx drug messaging to consumers?
Paquin, Ryan S.
;
O'Donoghue, Amie C.
;
Kelly, Bridget J.
; …
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Journal of advertising research
61
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2021
)
2
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pp. 178-191
Persistent link: https://www.econbiz.de/10012643004
Saved in:
45
Effects of animation and rotoscoping in direct-to-consumer Rx TV advertising : how animation vs. rotoscoping vs. live action drive perceptions and attitudes toward drugs
O'Donoghue, Amie C.
;
Betts, Kevin R.
;
Parvanta, Sarah
; …
- In:
Journal of advertising research
61
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2021
)
4
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pp. 397-413
Persistent link: https://www.econbiz.de/10012813776
Saved in:
46
Rhetoric in televised FMCG advertisements and its impact on viewers
Upadhyaya, Pooja
;
Shukla, Amit
- In:
South Asian journal of management : SAJM
28
(
2021
)
4
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pp. 57-76
Persistent link: https://www.econbiz.de/10013040794
Saved in:
47
Body image in advertising messages : the influence of television advertising on the construction of children's body image
Jiménez-Morales, Mònika
;
Lenne, Orpha de
;
Montaña, Mireia
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Innovation in advertising and branding communication
,
(pp. 103-116)
.
2021
Persistent link: https://www.econbiz.de/10012391650
Saved in:
48
Televertising strategies in the age of nonadvertising TV
Lopera-Mármol, Marta
;
Jiménez-Morales, Manel
; …
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Innovation in advertising and branding communication
,
(pp. 154-168)
.
2021
Persistent link: https://www.econbiz.de/10012391711
Saved in:
49
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
50
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
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