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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Search: subject_exact:"Testimonial advertising"
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Celebrity endorsement
7
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7
Advertising effects
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4
USA
3
United States
3
Advertising
2
Consumer behaviour
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Brand image
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Health care marketing
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Internet marketing
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Bettman, James R.
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D'Rozario, Denver
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Escalas, Jennifer Edson
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Fowler, Kendra
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Hung, Kineta
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Martin, Brett A. S.
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Petty, Ross D.
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Thomas, Veronica L.
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Journal of advertising : official publication of the American Academy of Advertising
Psychology & marketing
32
Journal of business research : JBR
25
Journal of advertising research
15
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
8
Journal of global marketing
7
Marketing intelligence & planning
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of advertising
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of strategic marketing
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ECONIS (ZBW)
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1
Connecting with celebrities : how consumers appropriate celebrity meanings for a sense of belonging
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011705767
Saved in:
2
Examining the impact of brand transgression on consumers' perceptions of celebrity endorsers
Thomas, Veronica L.
;
Fowler, Kendra
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 377-390
Persistent link: https://www.econbiz.de/10011633833
Saved in:
3
The social status of health message endorsers influences the health intentions of the powerless
Newton, Joshua D.
;
Wong, Jimmy
;
Newton, Fiona J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 151-160
Persistent link: https://www.econbiz.de/10011292309
Saved in:
4
Following celebrities' tweets about brands : the impact of Twitter-based electronic word-of-mouth on consumers' source credibility perception, buying intention, and social identifi...
Jin, Seung-a Annie
;
Phua, Joe
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10010373233
Saved in:
5
Why celebrity sells : a dual entertainment path model of brand endorsement
Hung, Kineta
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 155-166
Persistent link: https://www.econbiz.de/10010373240
Saved in:
6
The use of dead celebrities in advertising and marketing : balancing interests in the right of publicity
Petty, Ross D.
;
D'Rozario, Denver
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 37-49
Persistent link: https://www.econbiz.de/10003931115
Saved in:
7
Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising
Martin, Brett A. S.
;
Wentzel, Daniel
;
Tomczak, Torsten
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10003708161
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