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~type_genre:"Aufsatzsammlung"
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Search: subject_exact:"Testimonial advertising"
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Berühmte Persönlichkeit
2
Celebrity endorsement
2
Celebrity-Werbung
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Brand
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Brand management
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Imagepflege
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Influencer
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Adlmaier-Herbst, Dieter Georg
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Oloko, Shamsey
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Schimansky, Alexander
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Die Macht der Meinungsführer : von Celebrities bis zu Influencern
Schimansky, Alexander
(
ed.
);
Oloko, Shamsey
(
ed.
)
-
2020
-
1. Auflage
Persistent link: https://www.econbiz.de/10011658726
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2
Der Mensch als Marke : Konzepte - Beispiele - Experteninterviews
Adlmaier-Herbst, Dieter Georg
(
ed.
)
-
2011
-
2., ungekürzte Auflage
Persistent link: https://www.econbiz.de/10008902054
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