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isPartOf:"Konzepte und Perspektiven der Markenbildung im Kulturbereich"
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Celebrity endorsement
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Estimation
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Konzepte und Perspektiven der Markenbildung im Kulturbereich
Psychology & marketing
33
Journal of business research : JBR
25
Journal of advertising research
15
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Journal of marketing management : MM
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International journal of sports marketing & sponsorship
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Journal of marketing communications
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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The journal of product & brand management
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The journal of brand management : an international journal
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of global marketing
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Marketing intelligence & planning
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Young consumers : insight and ideas for responsible marketers
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European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
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Global business review
5
International journal of hospitality management
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Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of advertising
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of strategic marketing
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Tom Hanks inside - Filmstars als Marken! : zum Einfluss von Filmstars auf den ökonomischen Erfolg von Spielfilmen
Hennig-Thurau, Thorsten
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2006
Persistent link: https://www.econbiz.de/10003412398
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Das Starphänomen im Online-Musikmarkt
Volz, Ian Pascal
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2006
Persistent link: https://www.econbiz.de/10003412399
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