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person:"Bekk, Magdalena"
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Bekk, Magdalena
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Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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Essays on the effects of personality and fit on consumer behavior
Bekk, Magdalena
-
2015
Persistent link: https://www.econbiz.de/10011311263
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2
Facetten der Kongruenz : persönlichkeitsbasierte Ähnlichkeiten von Marke und Testimonial als Determinanten wahrgenommener Passung und Kaufwahrscheinlichkeit
Spörrle, Matthias
;
Bekk, Magdalena
;
Felser, Georg
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
3
,
pp. 180-194
Persistent link: https://www.econbiz.de/10008649959
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