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  • Search: subject_exact:"Testmarkt"
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Year of publication
Subject
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Testmarkt 65 Test market 54 Consumer behaviour 13 Konsumentenverhalten 13 Theorie 10 Theory 10 Werbewirkung 10 Advertising effects 9 Deutschland 9 Germany 9 Simulation 9 Produkteinführung 8 Market research 7 Marktforschung 7 Innovation 6 Innovation management 6 Innovationsmanagement 6 Befragung 4 Consumer goods industry 4 Digital platform 4 Digitale Plattform 4 Experiment 4 Interview 4 Konsumgüterindustrie 4 Product management 4 Produktmanagement 4 Promotional materials 4 Werbemittel 4 Absatzprognose 3 Advertising 3 Beziehungsmarketing 3 Brand image 3 Brand management 3 Competition 3 Crowdfunding 3 Gründungsfinanzierung 3 Markenführung 3 Markenimage 3 Market entry 3 Markteintritt 3
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Online availability
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Free 10 Undetermined 7
Type of publication
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Article 37 Book / Working Paper 28
Type of publication (narrower categories)
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Article in journal 20 Aufsatz in Zeitschrift 20 Aufsatz im Buch 17 Book section 17 Graue Literatur 8 Non-commercial literature 8 Hochschulschrift 7 Thesis 7 Arbeitspapier 6 Working Paper 6 Bibliografie enthalten 3 Bibliography included 3 Dissertation u.a. Prüfungsschriften 3 Collection of articles of several authors 2 Sammelwerk 2 Aufsatzsammlung 1 Konferenzschrift 1 Systematic review 1 Übersichtsarbeit 1
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Language
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German 33 English 32 Undetermined 1
Author
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Hoffman, Donna L. 4 Kopalle, Praveen K. 4 Novak, Thomas P. 4 Ellman, Matthew 3 Hiller, Kerstin 3 Hurkens, Sjaak 3 Högl, Siegfried 3 Mason, Charles F. 3 Phillips, Owen R. 3 Danilov, Dmitry L. 2 Delgado-Ballester, Elena 2 Gierl, Heribert 2 Haimerl, Elmar 2 Heise, Bettina 2 Huber, Christoph 2 Huber, Jürgen 2 Höfer, Björn 2 Jasny, Ralf 2 Kirchler, Michael 2 Lindner, Florian 2 Magnus, Jan R. 2 Markert, Gunnar 2 Meyer, Susanna 2 Palazon, Mariola 2 Rose, Julia 2 Weitzel, Utz 2 Becker, Justin 1 Behrens, Sven 1 Bolton, Ruth N. 1 Broeckelmann, Philipp 1 Casey, Donal 1 Chalip, Laurence Hilmond 1 Daumann, Volker 1 Diamantopoulos, Adamantios 1 Dony, Elke 1 Erdmann, Andreas 1 Erichson, Bernd 1 Finn, Adam 1 Gansser, Oliver A. 1 Gillespie, Kate 1
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Institution
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Center for Economic Research <Tilburg> 1 Springer Fachmedien Wiesbaden 1 Verband der Hochschullehrer für Betriebswirtschaft / Wissenschaftliche Kommission Produktionswirtschaft 1
Published in...
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen 3 Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management 3 Fundamentals of marketing research ; Vol. 3 2 Handbuch Kommunikationsmanagement 2 Hochschulschriften zur Betriebswirtschaftslehre 2 Jahrbuch der Absatz- und Verbrauchsforschung 2 Planung & Analyse : Zeitschrift für Marktforschung und Marketing 2 SpringerLink / Bücher 2 Barcelona GSE working paper series : working paper 1 Basler Schriften zum Marketing 1 CESifo Working Paper Series 1 CESifo working papers 1 Die Betriebswirtschaft : DBW 1 Discussion paper / Center for Economic Research, Tilburg University 1 Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg 1 Essays in experimental economics : decisions, beliefs, and market behavior in finance 1 European journal of marketing : EJM 1 Fundamentals of marketing research ; Vol. 2 1 Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung 1 Gabler Edition Wissenschaft 1 Handbook on cross-cultural marketing 1 IAB-Forschungsbericht : aktuelle Ergebnisse aus der Projektarbeit des Instituts für Arbeitsmarkt- und Berufsforschung 1 International journal of advertising : the quarterly review of marketing communications 1 Involving customers in new service development 1 Jahrbuch Seniorenmarketing 1 Journal of advertising : official publication of the American Academy of Advertising 1 Journal of econometrics 1 Journal of economics & management strategy : JEMS 1 Journal of international consumer marketing 1 Journal of marketing research : JMR 1 MSI reports : working paper series 1 Marketing : ZFP ; journal of research and management 1 NET Institute Working Paper 1 Preprint / Fakultät für Wirtschaftswissenschaft der Otto-von-Guericke-Universität Magdeburg 1 Psychology & marketing 1 Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner 1 Reihe: Marketing : MAR 1 Schriftenreihe der ASI - Arbeitsgemeinschaft Sozialwissenschaftlicher Institute 1 Sport marketing quarterly : preferred journal of the Sport Marketing Association 1 The Global Gambling Industry : Structures, Tactics, and Networks of Impact 1
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Source
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ECONIS (ZBW) 61 USB Cologne (EcoSocSci) 4
Showing 1 - 10 of 65
Did you mean: subject_exact:"teilmarkt" (3,771 results)
Cover Image
Bubbles and financial professionals
Weitzel, Utz; Huber, Christoph; Huber, Jürgen; … - In: Essays in experimental economics : decisions, beliefs, …, (pp. 68-111, 172-225). 2020
The efficiency of financial markets and their potential to produce bubbles are central topics in academic and professional debates. Yet, little is known about the contribution of financial professionals to price efficiency. We run 116 experimental markets with 412 professionals and 502 students....
Persistent link: https://www.econbiz.de/10012495428
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The role and influence of test houses in gambling regulation and markets
Casey, Donal - In: The Global Gambling Industry : Structures, Tactics, and …, (pp. 165-178). 2022
Persistent link: https://www.econbiz.de/10013342924
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Imminent Entry and the Transition to Multimarket Rivalry in a Laboratory Setting
Mason, Charles F. - 2016
In this paper we study the behavior of rivals when there is a known probability of imminent entry. Experimental markets are used to collect data on pre- and post-entry production when there is an announced time of possible entry; some markets experience entry and other do not. In all pre-entry...
Persistent link: https://www.econbiz.de/10012993023
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Bubbles and financial professionals
Weitzel, Utz; Huber, Christoph; Huber, Jürgen; … - In: The review of financial studies 33 (2020) 6, pp. 2659-2696
Persistent link: https://www.econbiz.de/10012244784
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Optimal Crowdfunding Design
Ellman, Matthew - 2016
We characterize optimal reward-based crowdfunding where production is contingent on an aggregate funding threshold. Crowdfunding adapts project-implementation to demand (market-testing) and its multiple prices enhance rent-extraction via pivotality, even for large crowds, indeed arbitrarily...
Persistent link: https://www.econbiz.de/10013002359
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The impact of indigenous administrative norms on cross-cultural research : leveraging smartphone platforms to reduce potential bias threats
Rhodes, Eric S. - In: Handbook on cross-cultural marketing, (pp. 187-202). 2020
Persistent link: https://www.econbiz.de/10013459543
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Optimal Crowdfunding Design
Ellman, Matthew - 2016
This paper investigates the optimal design of crowdfunding where crowdfunders are potential consumers with standard motivations and entrepreneurs are profit maximizing agents. We characterize the typical crowdfunding mechanism where the entrepreneur commits to produce only if aggregate funding...
Persistent link: https://www.econbiz.de/10013005816
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Imminent entry and the transition to multimarket rivalry in a laboratory setting
Mason, Charles F.; Phillips, Owen R. - In: Journal of economics & management strategy : JEMS 25 (2016) 4, pp. 1018-1039
Persistent link: https://www.econbiz.de/10011627974
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Cover Image
Imminent entry and the transition to multimarket rivalry in a laboratory setting
Mason, Charles F.; Phillips, Owen R. - 2016
In this paper we study the behavior of rivals when there is a known probability of imminent entry. Experimental markets are used to collect data on pre- and post-entry production when there is an announced time of possible entry; some markets experience entry and other do not. In all pre-entry...
Persistent link: https://www.econbiz.de/10011451143
Saved in:
Cover Image
The effect of product placement on persuasion for mobile phone games
Lin, Hui-fei - In: International journal of advertising : the quarterly … 33 (2014) 1, pp. 37-60
Persistent link: https://www.econbiz.de/10010256887
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