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person:"Erdmann, Andreas"
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Erdmann, Andreas
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Reihe: Marketing : MAR
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ECONIS (ZBW)
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Verminderung des Produkteinführungsrisikos durch Virtual-Reality-unterstützte Konzepttests : eine experimentelle Studie zur Durchführung von VR-Car Clinics
Erdmann, Andreas
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1999
Persistent link: https://www.econbiz.de/10001380599
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