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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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1
Frontiers : algorithmic collusion : supra-competitive prices via independent algorithms
Hansen, Karsten T.
;
Misra, Kanishka
;
Pai, Mallesh M.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012493285
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2
When consumers learn, money burns : signaling quality via advertising with observational learning and word of mouth
Joshi, Yogesh V.
;
Musalem, Andrés
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 168-188
Persistent link: https://www.econbiz.de/10012493751
Saved in:
3
Pricing under dynamic competition when loyal consumers stockpile
Gangwar, Manish
;
Kumar, Nanda
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 569-588
Persistent link: https://www.econbiz.de/10012594063
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4
Low-price guarantees in a dual channel of distribution
Jiang, Juncai
;
He, Chuan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012623426
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5
List price and discount in a stochastic selling process
Ning, Z. Eddie
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 366-387
Persistent link: https://www.econbiz.de/10012504972
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6
Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 743-762
Persistent link: https://www.econbiz.de/10012294605
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7
Regulating deceptive advertising : false claims and skeptical consumers
Wu, Yue
;
Geylani, Tansev
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 788-806
Persistent link: https://www.econbiz.de/10012294607
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8
Conspicuous by its absence : diagnostic expert testing under uncertainty
Dai, Tinglong
;
Singh, Shubhranshu
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
3
,
pp. 540-563
Persistent link: https://www.econbiz.de/10012294681
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9
Upstream exploitation and strategic disclosure
Guo, Liang
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 923-938
Persistent link: https://www.econbiz.de/10012305115
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10
Pricing and quality provision in a supply relationship : a model of efficient relational contracts
Nistor, Cristina
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 939-955
Persistent link: https://www.econbiz.de/10012305116
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11
Curation algorithms and filter bubbles in social networks
Berman, Ron
;
Katona, Zsolt
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 296-316
Persistent link: https://www.econbiz.de/10012212446
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12
Opinion leaders and product variety
Kuksov, Dmitri
;
Liao, Chenxi
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 812-834
Persistent link: https://www.econbiz.de/10012120909
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13
Time inconsistency and product design : a strategic analysis of feature creep
Jain, Sanjay
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 835-851
Persistent link: https://www.econbiz.de/10012120913
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14
Learning in online advertising
Choi, W. Jason
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 584-608
Persistent link: https://www.econbiz.de/10012059797
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15
Cooperative search advertising
Cao, Xinyu
;
Ke, T. Tony
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10011999546
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16
The performance measurement trap
Kuksov, Dmitri
;
Villas-Boas, J. Miguel
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 68-87
Persistent link: https://www.econbiz.de/10011999552
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17
Freemium as an optimal strategy for market dominant firms
Shi, Zijun
;
Zhang, Kaifu
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 150-169
Persistent link: https://www.econbiz.de/10011999562
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18
Search advertising : budget allocation across search engines
Zia, Mohammad
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1023-1037
Persistent link: https://www.econbiz.de/10012147195
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19
Beyond the last touch : attribution in online advertising
Berman, Ron
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 771-792
Persistent link: https://www.econbiz.de/10011951271
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20
Marketing self-improvement programs for self-signaling consumers
Schaefer, Richard
;
Rao, Raghunath Singh
;
Mahajan, Vijay
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 912-929
Persistent link: https://www.econbiz.de/10011966223
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21
Allowing consumers to bundle themselves : the profitability of family plans
Desai, Preyas S.
;
Purohit, Devavrat
;
Zhou, Bo
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 953-969
Persistent link: https://www.econbiz.de/10011966233
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22
Real-time bidding in online display advertising
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 553-568
Persistent link: https://www.econbiz.de/10011916547
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23
Pricing and product design for vice goods : a strategic analysis
Jain, Sanjay
;
Li, Krista J.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 592-610
Persistent link: https://www.econbiz.de/10011916563
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24
The evolution of influence through endogenous link formation
Phan, Tuan Q.
;
Godes, David
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 259-278
Persistent link: https://www.econbiz.de/10011864760
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25
A dynamic model of repositioning
Villas-Boas, J. Miguel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 279-293
Persistent link: https://www.econbiz.de/10011864762
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26
Behavior-based pricing in marketing channels
Li, Krista J.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 310-326
Persistent link: https://www.econbiz.de/10011864778
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27
Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 500-522
Persistent link: https://www.econbiz.de/10011744812
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28
In-store advertising by competitors
Kuksov, Dmitri
;
Prasad, Ashutosh
;
Zia, Mohammad
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 402-425
Persistent link: https://www.econbiz.de/10011695445
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29
Cartel formation through strategic information leakage in a distribution channel
Shamir, Noam
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 70-88
Persistent link: https://www.econbiz.de/10011645771
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30
Self-signaling and prosocial behavior : a cause marketing experiment
Dubé, Jean-Pierre
;
Luo, Xueming
;
Fang, Zheng
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 161-186
Persistent link: https://www.econbiz.de/10011672425
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31
Is advance selling desirable with competition?
Cachon, Gérard
;
Feldman, Pnina
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 214-231
Persistent link: https://www.econbiz.de/10011672604
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32
Investigating the spillover effect of keyword market entry in sponsored search advertising
Lu, Shijie
;
Yang, Sha
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 976-998
Persistent link: https://www.econbiz.de/10011791436
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33
Turf wars : product line strategies in competitive markets
Joshi, Yogesh V.
;
Reibstein, David J.
;
Zhang, Z. John
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011437698
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34
Too much information? : information provision and search costs
Branco, Fernando M. R.
;
Sun, Monic
;
Villas-Boas, J. Miguel
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 605-618
Persistent link: https://www.econbiz.de/10011532523
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35
Keyword management costs and "broad match" in sponsored search advertising
Amaldoss, Wilfred
;
Jerath, Kinshuk
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
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36
Optimal timing of sequential distribution : the impact of congestion externalities and day-and-date strategies
August, Terrence
;
Dao, Duy
;
Shin, Hyoduk
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 755-774
Persistent link: https://www.econbiz.de/10011372778
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37
Social learning in networks of friends versus strangers
Zhang, Jurui
;
Liu, Yong
;
Chen, Yubo
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 573-589
Persistent link: https://www.econbiz.de/10011313058
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38
Breaking free of a stereotype : should a domestic brand pretend to be a foreign one?
Zhang, Kaifu
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 539-554
Persistent link: https://www.econbiz.de/10011313063
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39
Pricing information goods : a strategic analysis of the selling and pay-per-use mechanisms
Balasubramanian, Sridhar
;
Bhattacharya, Shantanu
; …
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 218-234
Persistent link: https://www.econbiz.de/10010515900
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40
Estimating a model of strategic network choice : the convenience-store industry in Okinawa
Nishida, Mitsukuni
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 20-38
Persistent link: https://www.econbiz.de/10010497619
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41
Position auctions with budget constraints : implications for advertisers and publishers
Lu, Shijie
;
Zhu, Yi
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 897-905
Persistent link: https://www.econbiz.de/10011410018
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42
Competitor orientation and the evolution of business markets
Bendle, Neil
;
Vandenbosch, Mark B.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 781-795
Persistent link: https://www.econbiz.de/10010468392
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43
Strategic loyalty reward in dynamic price discrimination
Caillaud, Bernard
;
De Nijs, Romain
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 725-742
Persistent link: https://www.econbiz.de/10010468398
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44
The bright side of loss aversion in dynamic and competitive markets
Kuksov, Dmitri
;
Wang, Kangkang
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 693-711
Persistent link: https://www.econbiz.de/10010468404
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45
Product diversion to a direct competitor
Shulman, Jeffrey D.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 422-436
Persistent link: https://www.econbiz.de/10010370704
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46
A dynamic model of competitive entry response
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 353-363
Persistent link: https://www.econbiz.de/10010370737
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47
Competitive poaching in sponsored search advertising and its strategic impact on traditional advertising
Sayedi, Amin
;
Jerath, Kinshuk
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 586-608
Persistent link: https://www.econbiz.de/10010403244
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48
Co-creation with production externalities
Syam, Niladri B.
;
Pazgal, Amit I.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 805-820
Persistent link: https://www.econbiz.de/10010199745
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49
Conspicuous consumption and dynamic pricing
Rao, Raghunath Singh
;
Schaefer, Richard
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 786-804
Persistent link: https://www.econbiz.de/10010199747
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50
Favoring the winner or loser in repeated contests
Ridlon, Robert
;
Shin, Jiwoong
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 768-785
Persistent link: https://www.econbiz.de/10010199749
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