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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of retailing and consumer services
35
International journal of hospitality management
25
Journal of business ethics : JOBE
21
Journal of business research : JBR
20
Cogent business & management
18
Psychology & marketing
16
International entrepreneurship and management journal
15
International journal of consumer studies
15
Journal of Islamic marketing
13
Asia Pacific journal of marketing and logistics
12
Technological forecasting & social change : an international journal
12
Entrepreneurship, theory and practice : ET & P
11
Journal of travel and tourism marketing
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NBER working paper series
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Tourism management : research, policies, practice
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Journal of consumer behaviour : an international research review
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
9
International journal of entrepreneurship and small business
9
Journal of air transport management
9
Journal of enterprising culture
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Journal of international consumer marketing
8
Working paper / National Bureau of Economic Research, Inc.
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International Journal of Energy Economics and Policy : IJEEP
7
International journal of business and globalisation : IJBG
7
International journal of entrepreneurial behaviour & research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of fashion marketing and management
7
Journal of marketing theory and practice
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
The service industries journal
7
Tourism management perspectives : TMP
7
Administrative Sciences : open access journal
6
International journal of business innovation and research : IJBIR
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International journal of emerging markets
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International journal of technology marketing : IJTMkt
6
Journal of marketing management : MM
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Journal of nonprofit & public sector marketing
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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1
The effect of consumer persuasion knowledge on scarcity appeal persuasiveness
Aguirre-Rodriguez, Alexandra
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 371-379
Persistent link: https://www.econbiz.de/10010230051
Saved in:
2
The typicality and accessibility of consumer attitudes toward television advertising : implications for the measurement of attitudes toward advertising in general
Jin, Hyun Seung
;
Lutz, Richard J.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 343-357
Persistent link: https://www.econbiz.de/10010230056
Saved in:
3
Defending brands : effects of alignment of spokescharacter personality traits and corporate transgressions on brand trust and attitudes
Folse, Judith Anne Garretson
;
Burton, Scot
;
Netemeyer, …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 331-342
Persistent link: https://www.econbiz.de/10010230063
Saved in:
4
Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 147-155
Persistent link: https://www.econbiz.de/10009762976
Saved in:
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