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~person:"Lilien, Gary L."
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Theorie-Praxis-Verhältnis
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Theory-practice divide
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Lilien, Gary L.
Kieser, Alfred
8
Jarzabkowski, Paula
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Rousseau, Denise M.
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Chia, Robert
6
Gilboa, Itzhak
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Nicolai, Alexander T.
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Samuelson, Larry
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Cao, Jin
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Denyer, David
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Gosney, Matthew W.
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Horioka, Charles Yuji
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Illing, Gerhard
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Leiner, Lars
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Morrell, Kevin
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Handbook of marketing decision models
1
Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Bridging the academic-practitioner divide in marketing decision models
Lilien, Gary L.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 196-210
Persistent link: https://www.econbiz.de/10009270883
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2
2007 ISMS practice prize competition : special section introduction
Roberts, John H.
;
Lilien, Gary L.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 617-619
Persistent link: https://www.econbiz.de/10003884890
Saved in:
3
Marketing engineering : models that connect with practice
Lilien, Gary L.
;
Rangaswami, Arvind
- In:
Handbook of marketing decision models
,
(pp. 527-559)
.
2008
Persistent link: https://www.econbiz.de/10003755295
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