Chatzigeorgiou, Chryssoula; Christou, Evangelos - In: Tourismos: An International Multidisciplinary Journal … 11 (2016) 5, pp. 102-120
Destination brands provide the link between visitors and destination management organisations; tourists may or may not develop a degree of loyalty to destinations as brands. This study suggests that trust in a destination brand has high influence in developing loyalty towards the destination....