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~person:"Bambauer-Sachse, Silke"
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Der Markt : international journal of marketing
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Welche Effekte hat Brand Placement in PC-/Videospielen?
Bambauer-Sachse, Silke
- In:
Der Markt : international journal of marketing
46
(
2007
)
4
,
pp. 139-147
Persistent link: https://www.econbiz.de/10003655094
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