Fiorenza, Belussi; Rita, Sedita Silvia; Marica, Omizzolo - In: Micro & Macro Marketing (2007) 1, pp. 71-94
Participation to trade fairs is very important for almost every enterprise, not only because it offers the opportunity to implement a specific strategic trade plan, but also because these events constitute a powerful instrument of acquisition and diffusion of information and knowledge, working...