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~subject:"Business network"
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Business network
Messemarketing
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Trade fair marketing
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Messe
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Trade fair
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Deutschland
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Germany
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Veranstaltungswirtschaft
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Messe <Wirtschaft>
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Theory
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Marketing management
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Marketingmanagement
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Messewirtschaft
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Beziehungsmarketing
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Event-Marketing
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Relationship marketing
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China
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Europa
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Europe
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Atmosphäre <Stimmung>
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Branchenentwicklung
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Communication
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Digitalisierung
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Digitization
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Internet
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Kommunikationspolitik
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Marketing theory
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Marketingtheorie
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Backhaus, Hagen
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Helmich, Heike
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Zydorek, Christoph
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Märkte im Dialog : die Messen der dritten Generation
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ECONIS (ZBW)
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Dynamik im Messe-Marketing der deutschen Investitionsgüterindustrie
Helmich, Heike
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1998
Persistent link: https://www.econbiz.de/10000651161
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Von der Mustermesse zur ubiquitären Messe
Backhaus, Hagen
- In:
Märkte im Dialog : die Messen der dritten Generation
.
1997
Persistent link: https://www.econbiz.de/10001299166
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