//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Trade fair participation"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Messebeteiligung
14
Trade fair participation
14
Messe
11
Trade fair
11
B-to-B-Marketing
4
Business-to-business marketing
4
Trade shows
4
Lieferantenmanagement
3
Marketing management
3
Marketingmanagement
3
Supplier relationship management
3
B2B marketing
2
Consumer behaviour
2
Events
2
Exhibition
2
Forschungseinrichtung
2
Higher education institution
2
Hochschule
2
Konsumentenverhalten
2
Marketing
2
Messe <Wirtschaft>
2
Nonprofit marketing
2
Nonprofit-Marketing
2
Research institute
2
trade show
2
Außenwirtschaftstheorie
1
B-to-B
1
B2B Marketing
1
Beschaffung
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand management
1
Business-to-Business-Marketing
1
Chain
1
Conjoint analysis
1
Conjoint-Analyse
1
Curriculum
1
Curriculum development
1
Customer engagement
1
more ...
less ...
Online availability
All
Undetermined
Free
10
Type of publication
All
Article
11
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
German
3
Author
All
Gopalakrishna, Srinath
2
Knoll, Thorsten
2
Adams, Russell
1
Anguera-Torrell, Oriol
1
Bloch, Peter H.
1
Chi, Yeong Nain
1
Chun, Chang-Suk
1
Coyle, Tom
1
Crecelius, Andrew T.
1
Ding, Yu-Chun
1
Downey, Clara
1
Drapeau, Nancy
1
Ermer, Beatrice
1
Fang, Chin-yi
1
Haon, Christophe
1
Jiang, Jeff
1
Kerstetter, Deborah
1
Lawrence, Justin M.
1
Lin, Yeqiang
1
Little, Donna L.
1
Lovett, Marvin
1
Lovett, Marvin G.
1
Malthouse, Edward C.
1
Murarolli, Marina Scatolin
1
Nayak, Jogendra Kumar
1
Neven, Peter
1
Nicolau, Juan Luis
1
Sarin, Shikhar
1
Sego, Trina
1
Skallerud, Kåre
1
Tafesse, Wondwesen
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
2
Essentials
1
Innovatives Markenmanagement
1
International journal of hospitality management
1
Journal of customer behaviour
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international trade & commerce
1
Springer eBook Collection
1
Springer eBooks / Business and Economics
1
SpringerLink / Bücher
1
The journal of business & industrial marketing
1
Tourism management : research, policies, practice
1
essentials
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
14
of
14
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Who benefits more from trade shows : independent, franchised or chain-owned/managed hotels?
Anguera-Torrell, Oriol
;
Nicolau, Juan Luis
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014304487
Saved in:
2
Disconnect in trade show staffing : a comparison of exhibitor emphasis and attendee preferences
Haon, Christophe
;
Sego, Trina
;
Drapeau, Nancy
;
Sarin, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 581-595
Persistent link: https://www.econbiz.de/10012422362
Saved in:
3
The development of a curriculum for the introduction to trade show buying
Lovett, Marvin G.
;
Chi, Yeong Nain
;
Little, Donna L.
- In:
Journal of customer behaviour
19
(
2020
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10012299012
Saved in:
4
Perspectives of organizers and exhibitors on the performance assessment of exhibitors at an International Travel Fair
Fang, Chin-yi
;
Ding, Yu-Chun
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012241733
Saved in:
5
Wissenschaft auf Messen präsentieren : das Messe-Einmaleins für Hochschulen und wissenschaftliche Einrichtungen
Knoll, Thorsten
-
2019
Dieses essential ist ein praxisorientierter Leitfaden für die Planung und Umsetzung von Messebeteiligungen wissenschaftlicher Einrichtungen und Hochschulen. Beantwortet werden die zentralen Fragen im Rahmen von Messebeteiligungen: Welche Messe ist die richtige? Wie definieren wir die...
Persistent link: https://www.econbiz.de/10012402417
Saved in:
6
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
7
Wissenschaft auf Messen präsentieren : das Messe-Einmaleins für Hochschulen und wissenschaftliche Einrichtungen
Knoll, Thorsten
-
2019
Persistent link: https://www.econbiz.de/10012037529
Saved in:
8
An exhibitors perspective : factors affecting selection of industrial trade shows in India and the importance of spot sales
Nayak, Jogendra Kumar
- In:
Journal of business-to-business marketing
26
(
2019
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10012196276
Saved in:
9
A three-component framework for trade show performance evaluation
Lin, Yeqiang
;
Jiang, Jeff
;
Kerstetter, Deborah
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
6
,
pp. 855-879
Persistent link: https://www.econbiz.de/10011917462
Saved in:
10
Exploring booth design as a determinant of trade show success
Bloch, Peter H.
;
Gopalakrishna, Srinath
;
Crecelius, …
- In:
Journal of business-to-business marketing
24
(
2017
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10011784954
Saved in:
11
A systematic review of the trade show marketing literature : 1980-2014
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 18-30
Persistent link: https://www.econbiz.de/10011730068
Saved in:
12
Macroeconomic impact on trade show goals
Adams, Russell
;
Coyle, Tom
;
Downey, Clara
;
Lovett, Marvin
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 710-721
Persistent link: https://www.econbiz.de/10011692496
Saved in:
13
The influence of trade show selection criteria on re-participation intention of exhibitors
Chun, Chang-Suk
- In:
Journal of international trade & commerce
12
(
2016
)
1
,
pp. 65-75
Persistent link: https://www.econbiz.de/10011795384
Saved in:
14
Markenadäquate Gestaltung von Live Communication-Instrumenten : Untersuchung der Wahrnehmung und Wirkung von Messeständen
Ermer, Beatrice
-
2014
Bedeutung des visuellen Sinns als Teilaspekt der Multisensualität in der Live Communication -- Grundlagen der identitätsbasierten Markenführung sowie der visuellen Wahrnehmung und Wirkung von Messestandgestaltungen -- Markenpersönlichkeitstransfer am Messestand durch...
Persistent link: https://www.econbiz.de/10014019391
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->