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isPartOf:"The journal of business & industrial marketing"
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12
Trade fair participation
12
Marketing management
9
Marketingmanagement
9
B-to-B-Marketing
3
Business-to-business marketing
3
Lieferantenmanagement
3
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The journal of business & industrial marketing
Trade show management : planning, implementing and controlling of trade shows, conventions and events
10
Industrial marketing management : the international journal for industrial and high-tech firms
5
Marketing : vor, während und nach der Messe
5
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
4
Schriften zu Marketing und Management
4
Aufgaben und Ziele der Messen in Deutschland
3
Journal of business-to-business marketing
3
Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region
3
Edition / AUMA
2
Göttinger handwerkswirtschaftliche Studien
2
Ifo-Schnelldienst
2
Ifo-Studien zu Handels- und Dienstleistungsfragen
2
Innovatives Markenmanagement
2
Kompetenztransfer im Investitionsgütermarketing
2
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
2
Schriftenreihe Marketing, Management
2
Tourism management : research, policies, practice
2
AUMA-Edition
1
Anstöße aus dem Bremer Perspektiven-Labor
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Berichte aus der Betriebswirtschaft
1
Current issues in international entrepreneurship
1
DUV : Wirtschaftswissenschaft
1
Design Management konkret
1
Discussion paper / Leibniz-Institute of Agricultural Development in Central and Eastern Europe
1
Discussion paper series / IZA
1
Discussion papers / Zentrum für Internationale Entwicklungs- und Umweltforschung, Justus-Liebig-Universität Gießen
1
Edition Messen und Ausstellungen
1
Essentials
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Field guide to case study research in business-to-business marketing and purchasing
1
Forum Deutsche Geschichte
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch der Marktforschung
1
ITF-Diskussionspapier
1
Ifo Dresden berichtet
1
Interfaces : the INFORMS journal on the practice of operations research
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ECONIS (ZBW)
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1
Macroeconomic impact on trade show goals
Adams, Russell
;
Coyle, Tom
;
Downey, Clara
;
Lovett, Marvin
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 710-721
Persistent link: https://www.econbiz.de/10011692496
Saved in:
2
Using trade show information to enhance company success : an empirical investigation
Bettis-Outland, Harriette
;
Johnston, Wesley J.
;
Wilson, …
- In:
The journal of business & industrial marketing
27
(
2012
)
5
,
pp. 384-391
Persistent link: https://www.econbiz.de/10009665561
Saved in:
3
Resource commitment behaviour of industrial exhibitors : an exploratory study
Li, Po-chien
;
Evans, Kenneth R.
;
Chen, Yen-chun
;
Wood, …
- In:
The journal of business & industrial marketing
26
(
2011
)
6
,
pp. 430-442
Persistent link: https://www.econbiz.de/10009272347
Saved in:
4
Trade fairs as communication : a new model
Blythe, Jim
- In:
The journal of business & industrial marketing
25
(
2010
)
1/2
,
pp. 57-62
Persistent link: https://www.econbiz.de/10003943112
Saved in:
5
Objectives for successfully participating in trade shows
Kirchgeorg, Manfred
;
Springer, Christiane
;
Kästner, Evelyn
- In:
The journal of business & industrial marketing
25
(
2010
)
1/2
,
pp. 63-72
Persistent link: https://www.econbiz.de/10003943114
Saved in:
6
Trade show and exhibition marketing
Bettis-Outland, Harriette
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003976039
Saved in:
7
An exploratory study of attendee activities at business trade show
Gopalakrishna, Srinath
;
Roster, Catherine A.
;
Sridhar, …
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 241-248
Persistent link: https://www.econbiz.de/10003976047
Saved in:
8
Structure, strategy and performance of exhibitors at individual booths versus joint booths
Skallerud, Kåre
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 259-267
Persistent link: https://www.econbiz.de/10003976051
Saved in:
9
The return on trade show information (RTSI) : a conceptual analysis
Bettis-Outland, Harriette
;
Cromartie, Jane S.
; …
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 268-271
Persistent link: https://www.econbiz.de/10003976054
Saved in:
10
Antecedents and effect of internet implementation for trade shows
Li, Ling-yee
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 272-283
Persistent link: https://www.econbiz.de/10003976057
Saved in:
11
The role of virtual trade fairs in relationship value creation
Geigenmüller, Anja
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 284-292
Persistent link: https://www.econbiz.de/10003976061
Saved in:
12
The future of trade shows : insights from a scenario analysis
Kirchgeorg, Manfred
;
Jung, Kathrin
;
Klante, Oliver
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 301-312
Persistent link: https://www.econbiz.de/10003976066
Saved in:
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