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subject:"Lieferantenmanagement"
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Search: subject_exact:"Trade fair participation"
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Lieferantenmanagement
Messebeteiligung
129
Trade fair participation
129
Messe
45
Trade fair
45
Deutschland
39
Germany
39
Marketing management
31
Marketingmanagement
31
Messe <Wirtschaft>
19
B-to-B-Marketing
18
Business-to-business marketing
18
Marketing
12
Event sector
11
Veranstaltungswirtschaft
11
Erfolgsfaktor
10
Success factor
10
Supplier relationship management
10
Messemarketing
9
Theorie
9
Theory
9
Event-Marketing
8
Trade fair marketing
8
Consumer behaviour
7
Konsumentenverhalten
7
Event marketing
6
KMU
6
SME
6
Unternehmen
6
Brand management
5
Business network
5
Markenführung
5
Messestand
5
Nonprofit marketing
5
Nonprofit-Marketing
5
Public relations
5
Trade shows
5
Unternehmensnetzwerk
5
Öffentlichkeitsarbeit
5
Business-to-Business-Marketing
4
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3
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7
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8
Aufsatz in Zeitschrift
8
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2
Sammelwerk
2
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1
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English
8
German
2
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Gopalakrishna, Srinath
3
Baaken, Thomas
1
Bettis-Outland, Harriette
1
Bloch, Peter H.
1
Crecelius, Andrew T.
1
Dasgupta, Aniruddha
1
Drapeau, Nancy
1
Geigenmüller, Anja
1
Haon, Christophe
1
Hensel, Claudia
1
Kirchgeorg, Manfred
1
Kästner, Evelyn
1
Lawrence, Justin M.
1
Lilien, Gary L.
1
Malthouse, Edward C.
1
Murarolli, Marina Scatolin
1
Roster, Catherine A.
1
Sarin, Shikhar
1
Sego, Trina
1
Springer, Christiane
1
Sridhar, Shrihari
1
Wu, Jianan
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The journal of business & industrial marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business-to-business marketing
2
Berichte aus der Betriebswirtschaft
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Technological economics
1
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ECONIS (ZBW)
10
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1
Disconnect in trade show staffing : a comparison of exhibitor emphasis and attendee preferences
Haon, Christophe
;
Sego, Trina
;
Drapeau, Nancy
;
Sarin, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 581-595
Persistent link: https://www.econbiz.de/10012422362
Saved in:
2
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
3
Exploring booth design as a determinant of trade show success
Bloch, Peter H.
;
Gopalakrishna, Srinath
;
Crecelius, …
- In:
Journal of business-to-business marketing
24
(
2017
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10011784954
Saved in:
4
Goal relations at trade shows : a B-to-B versus B-to-C comparison
Kästner, Evelyn
;
Springer, Christiane
;
Kirchgeorg, Manfred
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
28
(
2011
)
2
,
pp. 22-27
Persistent link: https://www.econbiz.de/10008987080
Saved in:
5
Trade show and exhibition marketing
Bettis-Outland, Harriette
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003976039
Saved in:
6
An exploratory study of attendee activities at business trade show
Gopalakrishna, Srinath
;
Roster, Catherine A.
;
Sridhar, …
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 241-248
Persistent link: https://www.econbiz.de/10003976047
Saved in:
7
The role of virtual trade fairs in relationship value creation
Geigenmüller, Anja
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 284-292
Persistent link: https://www.econbiz.de/10003976061
Saved in:
8
An exploratory study of trade show formation and diversity
Wu, Jianan
;
Lilien, Gary L.
;
Dasgupta, Aniruddha
- In:
Journal of business-to-business marketing
15
(
2008
)
4
,
pp. 397-424
Persistent link: https://www.econbiz.de/10003804723
Saved in:
9
Der Einfluss von Erlebnissen auf den Kaufentscheidungsprozess : am besonderen Beispiel der Industriegütermessen
Hensel, Claudia
-
2005
Persistent link: https://www.econbiz.de/10003115202
Saved in:
10
Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
Baaken, Thomas
(
ed.
)
-
2002
Persistent link: https://www.econbiz.de/10001607978
Saved in:
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