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~person:"Heller, Michael"
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Brand architecture
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Heller, Michael
Balmer, John M. T.
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Dev, Chekitan S.
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Trademarks, brands, and competitiveness
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European journal of marketing : EJM
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ECONIS (ZBW)
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"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
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2
Corporate brand building : Shell-Mex Ltd. in the interwar period
Heller, Michael
- In:
Trademarks, brands, and competitiveness
,
(pp. 194-214)
.
2013
Persistent link: https://www.econbiz.de/10009758692
Saved in:
3
Corporate brand building : Shell-Mex Ltd. in the interwar period
Heller, Michael
- In:
Trademarks, brands, and competitiveness
,
(pp. 194-214)
.
2010
Persistent link: https://www.econbiz.de/10003972920
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