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~subject:"SME"
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Search: subject_exact:"Umbrella brand"
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SME
Brand architecture
498
Markenarchitektur
498
Brand management
370
Markenführung
370
Corporate reputation
212
Firmenimage
212
Markenimage
100
Brand image
99
Corporate culture
93
Unternehmenskultur
93
Brand
92
Markenartikel
91
Consumer behaviour
79
Konsumentenverhalten
79
Corporate Social Responsibility
59
Marketing management
59
Marketingmanagement
59
Corporate social responsibility
57
Öffentlichkeitsarbeit
52
Public relations
51
Corporate branding
41
Markenpolitik
41
Stakeholder
29
Beziehungsmarketing
27
Relationship marketing
27
Deutschland
26
Germany
26
Reputation
25
Cultural heritage
22
Kulturgüter
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Marketing
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Corporate brand
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Großbritannien
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United Kingdom
20
corporate branding
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Business-to-business marketing
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Brand extension
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Markentransfer
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Juntunen, Mari
2
Berggren, Björn
1
Blombäck, Anna
1
Halinen, Aino
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Halttu, Milla
1
Kalan, Battal
1
Koporcic, Nikolina
1
Ramírez-Passillas, Marcela
1
Richard, Yvonne
1
Rohner, Carlo
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Saraniemi, Saila
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Schellinger, Jochen
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The journal of brand management : an international journal
2
Corporate communications : an international journal
1
Marketing intelligence & planning
1
The IMP journal
1
Unternehmensentwicklung : Strategien und Instrumente aus Forschung und Praxis
1
Zeitschrift für KMU und Entrepreneurship : ZfKE
1
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ECONIS (ZBW)
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1
Interactive Network Branding : creating corporate identity and reputation through interpersonal interaction
Koporcic, Nikolina
;
Halinen, Aino
- In:
The IMP journal
12
(
2018
)
2
,
pp. 392-408
Persistent link: https://www.econbiz.de/10011896776
Saved in:
2
Corporate-Brand-Management für KMU im B2B-Segment
Richard, Yvonne
;
Schellinger, Jochen
- In:
Unternehmensentwicklung : Strategien und Instrumente …
,
(pp. 235-260)
.
2016
Persistent link: https://www.econbiz.de/10011427987
Saved in:
3
Corporate Brand Management von KMU : eine qualitativ-explorative Bestandsaufnahme der identitätsbasierten Markenführung bei Schweizer und Liechtensteiner Unternehmen
Rohner, Carlo
;
Kalan, Battal
;
Tokarski, Kim Oliver
- In:
Zeitschrift für KMU und Entrepreneurship : ZfKE
62
(
2014
)
2
,
pp. 99-123
Persistent link: https://www.econbiz.de/10010386632
Saved in:
4
Co-creating corporate brands in start-ups
Juntunen, Mari
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 230-249
Persistent link: https://www.econbiz.de/10009570958
Saved in:
5
Exploring the logics of corporate brand identity formation
Blombäck, Anna
;
Ramírez-Passillas, Marcela
- In:
Corporate communications : an international journal
17
(
2012
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10009545474
Saved in:
6
The close relationship strategy : corporate brand development in banking
Silver, Lars
;
Berggren, Björn
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 289-300
Persistent link: https://www.econbiz.de/10003944864
Saved in:
7
Corporate brand building in different stages of small business growth
Juntunen, Mari
;
Saraniemi, Saila
;
Halttu, Milla
; …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
2
,
pp. 115-133
Persistent link: https://www.econbiz.de/10008758990
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