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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Gruppierung von Marken und Unternehmen zu Marktsegmenten
Keusch, Florian
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
3
,
pp. 56-57
Persistent link: https://www.econbiz.de/10003536085
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