Sakulin, Sergey; Alfimtsev, Alexander; Solovyev, Dmitry; … - In: International Journal of Swarm Intelligence Research (IJSIR) 9 (2018) 2, pp. 28-46
This article describes how the conversion rate of a web page depends on the interface usability degree. Optimization of existing interfaces as the matter of improving their usability faces a number of difficulties. In the first place, the unified objective function selection method for such...