Innovative smart technologies are essential for managing agricultural waste effectively, but farmers' adoption of such approaches is still difficult. Here, we provide a fresh viewpoint by differentiating how farmers react to simplicity-oriented versus gamification-oriented designs in smart...

We conduct an online experiment to assess the effect of the anchoring bias on consumer ratings. We depart from the canonical anchoring literature by implementing non-numerical (visual) anchors in a framed rating task. We compare three anchoring conditions, with either high, low, or socially...

Purpose The aim of the research is to evaluate different modality for product reviews presentation and its impact on users' performance, purchase intention and enjoyment. Design/methodology/approach The study utilized an experimental approach with 48 opportunistic participants in three groups...

Chapter 1. Introduction to the Personalization in E-commerce -- Chapter 2. Recommendation System for Multi-variant E-commerce Interfaces -- Chapter 3. Analysis of Customer Behaviour -- Chapter 4. Designing and Serving a Dedicated Interface -- Chapter 5. Evaluation of a Multi-variant Interface...

Despite the growth in CRM installations, e-CRM projects still have a significant failure rate, even after substantial investments in CRM technology. High rates of failure mean that the current requirements for developing and designing CRM need to be analysed. It's not enough to just look at data...