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~person:"Green, Paul E."
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Verbraucher
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Green, Paul E.
Katona, George
23
Kroeber-Riel, Werner
18
Scherhorn, Gerhard
15
Beier, Udo
14
Hansen, Ursula
14
Nicosia, Francesco M.
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10
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9
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9
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9
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9
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8
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8
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8
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8
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8
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8
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7
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7
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7
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7
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7
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7
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Journal of marketing research : JMR
2
Decision sciences : DS
1
Editor's series in marketing
1
Harvard business review : HBR
1
Journal of business research : JBR
1
On knowing the consumer
1
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ECONIS (ZBW)
7
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On the insensivity of the brand-choise simulations to attribute importance weights
Green, Paul E.
;
DeSarbo, Wayne S.
;
Kedia, Pradeep K.
- In:
Decision sciences : DS
11
(
1980
)
3
,
pp. 439-450
Persistent link: https://www.econbiz.de/10002539965
Saved in:
2
Multiattribute decisions in marketing : a measurement approach
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10000055706
Saved in:
3
Bayesian classification procedures in analyzing customer characteristics
Green, Paul E.
- In:
Journal of marketing research : JMR
1
(
1964
)
2
,
pp. 44-50
Persistent link: https://www.econbiz.de/10002539149
Saved in:
4
Consumer use of information
Green, Paul E.
- In:
On knowing the consumer
,
(pp. 67-80)
.
1966
Persistent link: https://www.econbiz.de/10002539489
Saved in:
5
Multidimensional scaling : an introduction and comparison of nonmetric unfolding techniques
Green, Paul E.
;
Carmone, Frank J.
- In:
Journal of marketing research : JMR
6
(
1969
)
3
,
pp. 330-341
Persistent link: https://www.econbiz.de/10002539677
Saved in:
6
New way to measure consumersʹ judgments
Green, Paul E.
;
Wind, Yoram
- In:
Harvard business review : HBR
53
(
1975
)
4
,
pp. 107-117
Persistent link: https://www.econbiz.de/10002539769
Saved in:
7
Superordinate factorial designs in the analysis of consumer judgements
Green, Paul E.
;
Carroll, J. Douglas
;
Carmone, Frank J.
- In:
Journal of business research : JBR
4
(
1976
)
4
,
pp. 281-295
Persistent link: https://www.econbiz.de/10002540082
Saved in:
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