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person:"Lessig, V. Parker"
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Verbraucher
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Lessig, V. Parker
Katona, George
23
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18
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15
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14
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14
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ECONIS (ZBW)
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1
Personal characteristics and consumer buying behavior: A multidimensional approach
Lessig, V. Parker
-
1971
Persistent link: https://www.econbiz.de/10000615842
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2
Consumer beliefs, attitudes, and brand preferences
Lessig, V. Parker
;
Copley, Thomas P.
- In:
Marketing update : dynamic marketing readings
,
(pp. 62-71)
.
1977
Persistent link: https://www.econbiz.de/10002375395
Saved in:
3
Do different consumers operate under the same preference model?
Lessig, V. Parker
;
Anderson, Beverlee B.
- In:
Journal of the Academy of Marketing Science
4
(
1976
)
1/2
,
pp. 429-439
Persistent link: https://www.econbiz.de/10002375402
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4
A measurement of dependencies between values and other levels of the consumerʹs belief space
Lessig, V. Parker
- In:
Journal of business research : JBR
3
(
1975
)
3
,
pp. 227-240
Persistent link: https://www.econbiz.de/10002375421
Saved in:
5
Relating multivariate measures of store loyalty and store image
Lessig, V. Parker
-
1972
Persistent link: https://www.econbiz.de/10003616738
Saved in:
6
Students and housewives: Differences in susceptibility to reference group influence
Park, C. Whan
;
Lessig, V. Parker
-
1978
Persistent link: https://www.econbiz.de/10003616743
Saved in:
7
Examining the consumer belief-behavioral space
Lessig, V. Parker
;
Copley, Thomas P.
-
1973
Persistent link: https://www.econbiz.de/10003518338
Saved in:
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