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Consumer behaviour
284
Konsumentenverhalten
284
Brand image
59
Markenimage
59
Brand management
44
Markenführung
44
USA
38
United States
38
Brand
35
Markenartikel
35
Beziehungsmarketing
28
Relationship marketing
28
Advertising effects
27
Werbewirkung
27
China
25
Einzelhandel
18
Marketing management
18
Marketingmanagement
18
Retail trade
18
Advertising
17
Designation of origin
17
Herkunftsbezeichnung
17
Personality psychology
17
Persönlichkeitspsychologie
17
Werbung
17
Social Web
15
Social web
15
Emotion
14
Internet marketing
14
Online-Marketing
14
Jugendliche
13
Online retailing
13
Online-Handel
13
Youth
13
Food consumption
10
Gender
10
Lebensmittelkonsum
10
Perception
10
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10
Viral marketing
10
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282
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2
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284
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284
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2
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2
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2
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English
284
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Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
Mets, Tõnis
2
Meyer, Thierry
2
Moskowitz, Howard R.
2
Ng, Yu Leung
2
Paswan, Audhesh K.
2
Peloza, John
2
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The journal of consumer marketing
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,896
International journal of consumer studies
730
International journal of hospitality management
723
Psychology & marketing
627
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
493
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
323
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
SpringerLink / Bücher
285
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing communications
282
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
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ECONIS (ZBW)
284
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1
Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.
;
Wang, Yong Jian
;
Sheng, Hong
; …
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
Saved in:
2
Unethically keeping the change while demeaning the act
Yang, Lifeng
;
Vitell, Scott J.
;
Bush, Victoria D.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 11-19
Persistent link: https://www.econbiz.de/10011616091
Saved in:
3
Effect of intergroup-based emotions on attitude towards cross-ethnic products
Oyedele, Adesegun
;
Hernandez, Monica D.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10011616110
Saved in:
4
The evolving gift-giving practices of bicultural consumers
Aung, May
;
Zhang, Xiying
;
Teng, Lefa
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10011616240
Saved in:
5
Role of brand names and product types on bicultural consumers' purchase intentions
Moriuchi, Emi
;
Jackson, Paul R.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10011616241
Saved in:
6
Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.
;
Saenger, Christina
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
Saved in:
7
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
8
Living by the numbers : understanding the "quantification effect"
Pettinico, George
;
Milne, George R.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 281-291
Persistent link: https://www.econbiz.de/10011691482
Saved in:
9
The impact of the motivation for status on consumers' perceptions of retailer sustainability : the moderating impact of collectivism and materialism
Tascioglu, Mertcan
;
Eastman, Jacqueline Kilsheimer
; …
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 292-305
Persistent link: https://www.econbiz.de/10011691491
Saved in:
10
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
11
Occupational dream pursuit : decision making and consumption behaviors
Kemp, Elyria
;
Borders, Aberdeen Leila
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 319-327
Persistent link: https://www.econbiz.de/10011691608
Saved in:
12
Consumer interpretation of brand prominence signals : insights for a broadened typology
Meyer, Heather M.
;
Manika, Danae
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 349-358
Persistent link: https://www.econbiz.de/10011691611
Saved in:
13
Individualism, collectivism, and consumer animosity in emerging Asia : evidence from Korea
Han, C. M.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 359-370
Persistent link: https://www.econbiz.de/10011691612
Saved in:
14
The impact of product assortment size and attribute quantity on information searches
Dörnyei, Krisztina Rita
;
Krystallis, Athanasios
; …
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 191-201
Persistent link: https://www.econbiz.de/10011694822
Saved in:
15
The effect of female celebrity spokesperson in FMCG advertising : neuromarketing approach
Pileliene, Lina
;
Grigaliunaite, Viktorija
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 202-213
Persistent link: https://www.econbiz.de/10011694825
Saved in:
16
Behavioral and lifestyle influences on reported calorie intake : a latent class model
Popovich, Deidre
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 214-225
Persistent link: https://www.econbiz.de/10011694828
Saved in:
17
An examination of innovative consumers' playfulness on their pre-ordering behavior
Byun, Kyung-Ah
;
Dass, Mayukh
;
Kumar, Piyush
;
Kim, Junghwan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 226-240
Persistent link: https://www.econbiz.de/10011694833
Saved in:
18
The effect of perceived risk on information search for innovative products and services : the moderating role of innate consumer innovativeness
Zhang, Zhe
;
Hou, Yuansi
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10011694835
Saved in:
19
The influence of brand schematicity on the importance of product cues : self-purchasing versus gift-giving situations
Carsana, Laurence
;
Jolibert, Alain
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10011694837
Saved in:
20
Brand experience and customer citizenship behavior : the role of brand relationship quality
Xie, Lishan
;
Poon, Patrick
;
Zhang, Wenxuan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10011694840
Saved in:
21
When is it necessary to localise product packaging?
Khan, Huda
;
Lockshin, Larry
;
Lee, Richard
;
Corsi, Armando
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 373-383
Persistent link: https://www.econbiz.de/10011782899
Saved in:
22
Evaluation effects of bundle size and price presentation
Engeset, Marit Gundersen
;
Opstad, Birger
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 393-403
Persistent link: https://www.econbiz.de/10011782910
Saved in:
23
Posting purchases on social media increases happiness : the mediating roles of purchases' impact on self and interpersonal relationships
Duan, Jingyi
;
Dholakia, Ruby R.
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 404-413
Persistent link: https://www.econbiz.de/10011782924
Saved in:
24
Attitudinal determinants of environmentally sustainable behavior
Paswan, Audhesh
;
Guzman, Francisco
;
Lewin, Jeffrey E.
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 414-426
Persistent link: https://www.econbiz.de/10011782931
Saved in:
25
Activating values to stimulate organic food purchases : can advertisements increase pro-environmental intentions?
Bullock, Graham
;
Johnson, Christopher
;
Southwell, Brian
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 427-441
Persistent link: https://www.econbiz.de/10011783130
Saved in:
26
Comparing two mechanisms for green consumption : cognitive-affect behavior vs theory of reasoned action
Liu, Yu
;
Segev, Sigal
;
Villar, Maria Elena
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 442-454
Persistent link: https://www.econbiz.de/10011783134
Saved in:
27
No pain, no gain : how PACE information attenuates consumption
Montford, William J.
;
Peloza, John
;
Goldsmith, Ronald E.
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 525-540
Persistent link: https://www.econbiz.de/10011808289
Saved in:
28
The easy-money effect : credit card spending and hard-work reminders
Wong, King-Yin
;
Lynn, Michael
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 541-551
Persistent link: https://www.econbiz.de/10011808291
Saved in:
29
Consumer decision-making for functional foods : insights from a qualitative study
Anninou, Ioanna
;
Foxall, Gordon R.
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 552-565
Persistent link: https://www.econbiz.de/10011808301
Saved in:
30
Social- versus personal-oriented purchases : impacts of worry versus sadness on young consumers
Shi, Bing
;
Li, Shanshan
;
Zhang, Xiao
;
Zhang, Dan
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 566-576
Persistent link: https://www.econbiz.de/10011808310
Saved in:
31
"Hobson's choice" servicescape : consumer anxiety and enjoyment
Bujisic, Milos
;
Bogicevic, Vanja
;
Yang, Wan
;
Cobanoglu, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011808311
Saved in:
32
Construction and validation of customer value co-creation attitude scale
Shamim, Amjad
;
Zulkipli Ghazali
;
Albinsson, Pia A.
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 591-602
Persistent link: https://www.econbiz.de/10011808329
Saved in:
33
How the content of location-based advertisings influences consumers' store patronage intention
Zhu, Dong Hong
;
Sun, Hui
;
Chang, Ya Ping
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 603-611
Persistent link: https://www.econbiz.de/10011808330
Saved in:
34
Picture-based persuasion in advertising : the impact of attractive pictures on verbal ad's content
Kergoat, Marine
;
Meyer, Thierry
;
Merot, Alain
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 624-635
Persistent link: https://www.econbiz.de/10011808332
Saved in:
35
Investigating consumer ethics : a segmentation study
Arli, Denni
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 636-645
Persistent link: https://www.econbiz.de/10011808333
Saved in:
36
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
37
Does the crowdfunding platform matter? : risks of negative attitudes in two-sided markets
Lacan, Camille
;
Desmet, Pierre
- In:
The journal of consumer marketing
34
(
2017
)
6
,
pp. 472-479
Persistent link: https://www.econbiz.de/10011814475
Saved in:
38
The effects of smileys on receivers' emotions
Lohmann, Katja
;
Pyka, Sebastian Stefan
;
Zanger, Cornelia
- In:
The journal of consumer marketing
34
(
2017
)
6
,
pp. 489-495
Persistent link: https://www.econbiz.de/10011814479
Saved in:
39
Developing a scale for the perceived social benefits of sharing
Powell, Ashleigh Ellen
;
Camilleri, Adrian R.
;
Dobele, …
- In:
The journal of consumer marketing
34
(
2017
)
6
,
pp. 496-504
Persistent link: https://www.econbiz.de/10011814481
Saved in:
40
Achieving consumer trust on Twitter via CSR communication
Kollat, Jana
;
Farache, Francisca
- In:
The journal of consumer marketing
34
(
2017
)
6
,
pp. 505-514
Persistent link: https://www.econbiz.de/10011814482
Saved in:
41
Impact of point-of-purchase olfactory cues on purchase behavior
Kivioja, Kaisa
- In:
The journal of consumer marketing
34
(
2017
)
2
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011635274
Saved in:
42
The role of regulatory focus and goal progress on goal-directed consumption behaviors
Chan, Nga Cheng
;
Ho, Ying
- In:
The journal of consumer marketing
34
(
2017
)
2
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011635306
Saved in:
43
How to present donations : the moderating role of numeracy in cause-related marketing
Kleber, Janet
;
Florack, Arnd
;
Chladek, Anja
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 153-161
Persistent link: https://www.econbiz.de/10011523176
Saved in:
44
Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers
Colliander, Jonas
;
Söderlund, Magnus
;
Szugalski, Stefan
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 162-171
Persistent link: https://www.econbiz.de/10011523178
Saved in:
45
Social media opinion sharing : beyond volume
Cabosky, Joseph
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 172-181
Persistent link: https://www.econbiz.de/10011523179
Saved in:
46
Credibility of a peer endorser and advertising effectiveness
Munnukka, Juha
;
Uusitalo, Outi
;
Toivonen, Hanna
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
Saved in:
47
Guilt-free food consumption : one of your five ideologies a day
Haynes, Paul
;
Podobsky, Stepan
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 202-212
Persistent link: https://www.econbiz.de/10011523189
Saved in:
48
Ethical decision making in counterfeit purchase situations : the influence of moral awareness and moral emotions on moral judgment and purchase intentions
Martinez, Luis F.
;
Jaeger, Dorothea S.
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011523194
Saved in:
49
The role of brand equity and face saving in Chinese luxury consumption
Siu, Noel Yee-Man
;
Kwan, Ho Yan
;
Zeng, Celeste Yunru
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 245-256
Persistent link: https://www.econbiz.de/10011523208
Saved in:
50
Queueing management and improving customer experience : empirical evidence regarding enjoyable queues
Liang, Chih-Chin
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 257-268
Persistent link: https://www.econbiz.de/10011523211
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