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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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The role of attachment style in shaping consumer preferences for products shown in advertisements that depict consensus claims
David, Meredith E.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10011486889
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2
Involvement mit Produkteigenschaften : Marke und EU-Energielabel als involvementauslösende Eigenschaften von Fernsehgeräten
Schmal, Sina Kim
-
2016
Persistent link: https://www.econbiz.de/10011509351
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3
A simplified method for understanding judgment and decision making of muslim consumers
Burhanudin
- In:
Islamic perspectives on marketing and consumer behavior …
,
(pp. 1- 19)
.
2015
Persistent link: https://www.econbiz.de/10011610982
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4
Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
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5
Creating gender brand personality with brand names : the effects of phonetic symbolism
Wu, Lan
;
Klink, Richard R.
;
Guo, Jiansheng
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 319-329
Persistent link: https://www.econbiz.de/10009787440
Saved in:
6
The influence of ethnic attributes on ethnic consumer choice of service outlet
Huang, Yan
;
Oppewal, Harmen
;
Mavondo, Felix
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 877-898
Persistent link: https://www.econbiz.de/10009763959
Saved in:
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